The digital world's demand for an integrated approach to communication is becoming a top priority for every type of business. Dan Farkas, instructor of strategic communication in the E.W. Scripps School of Journalism, strives to transfer his real-world and research-based experiences to his students.
"I'm a storyteller," is how he responds when asked about his profession. Currently, his main focus is showcasing how traditional communication theory can still apply in the evolving social media landscape.
"I always tell my students to be honest, nice and transparent," Farkas says. "If you look at most social communication problems in the last five years, there is generally a glaring lack in one of those principles, regardless of whether it was in a traditional or social media setting."
Farkas is also working to see how the power and accessibility of multimedia communication will impact the future of social media and all strategic communication.
"Social media is a fundamental shift in how we communicate. Social storytelling gives everyone access to share their insights with anyone in the world," he says. "It's all about presenting the right people with the right message on the right platform. Smartphones and other devices can make that easier than ever."
Farkas has earned awards for his work from the Public Relations Society of America, the Ohio Interactive Awards and the Ohio Society of Association Executives. As a graduate of Ohio University, he spent 10 years as a broadcast news and sports reporter, earning more than two dozen awards from organizations such as the Associated Press and the Michigan Association of Broadcasters. His work has also appeared on CNN and MSNBC.
Farkas is the advisor to the Scripps Public Relations Student Society of America (PRSSA), Hugh M. Culbertson Chapter.
In addition to his listed areas of expertise, Farkas is also experienced in integrated social and traditional media marketing; video production; media training; Web content management; and more.
Farkas' Media Placements include:
- Bank of America online, Small Business
- BBC News Online
- News Talk WHBC Canton (radio)
- The Post
- Post-Crescent Online
- The Athens Messenger
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