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OHIO Expert

Jerry Miller, Ph.D.

Associate Director for Undergraduate Studies
Director, Political Communication Certificate Program
Associate Professor of Communication

School of Communication Studies
Scripps College of Communication


Dr. Miller is frequently called upon for his expertise in political communication, particularly regarding his research work on gender in politics.

Miller and a former colleague researched the possibility of an African-America, Latino or female United States president. Results of the study were featured in their 2003 book, "Anticipating Madam President."

Miller says they discovered that a host of stereotypes are at play when potential voters know little about the candidates other than their sex and race. Minorities and women were perceived as being more empathetic and caring and having certain expertise with topics that are stereotypically associated with women or minorities.

Additionally, their work inspired another book, "When Stereotypes Collide: Race, Gender and Videostyle in Congressional Campaigns," in 2005.

Both books garnered much interest in the years published and again during the 2008 presidential primary races, as a woman, Hillary Rodham-Clinton, and an African American, Barack Obama, were vying for the Democratic nomination.

Miller is also an expert on advertising and debate tactics.

In addition to teaching, Miller is also the director of the Political Communication Certificate Program and former co-director of the Scripps Survey Research Center at Ohio University.

The communication professor appeared as a guest on National Public Radio's "Talk of the Nation," during the 2008 presidential election, which was broadcast live from Ohio University's public radio station, WOUB. He has also been quoted in several state and national newspapers and as a featured guest on talk radio programs.

Miller's Media Placements include:

  • National Public Radio (NPR) Talk of the Nation, 2008 U.S. Presidential election
  • The New York Daily News
  • San Francisco Business Times
  • Atlanta Business Chronicle
  • San Antonio Business Journal
  • Houston Chronicle
  • Richmond Times-Dispatch
  • Columbus Business First
  • Portland Business Journal
  • Business Courier of Cincinnati
  • Nashville Business Journal
  • Phoenix Business Journal
  • Minneapolis/St. Paul Business Journal
  • Evansville Courier and Press
  • News Blaze
  • The Repository
  • The Columbus Dispatch
  • Online stories in broadcast media: WCPO (OH); WFTS (FL); KSHB (MO)

Gender in Political Communication

Areas of Expertise

Advertising, Elections, Gender in Politics, Messaging, Political Advertising, Political Communication, Politics

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