A communications campaign is a deliberate, coordinated plan to deliver a message across multiple media. It doesn’t have to be complicated or expensive. UCM’s Communication Services Team can offer insight, expertise, and links to resources to make your communications task easier and more effective. If you are unsure how to construct a communication plan, or if you’d like another perspective involved in the planning, UCM is happy to help you organize, construct, and execute your communication plan.
Writing a Communication Plan
Identify your project's purpose
- Why is this project necessary?
- What is the most important message for you to communicate?
- Who are your primary and secondary audiences?
- What, ultimately, do you want to accomplish? How can this be measured to ensure you were successful?
Determine a concept
- What is the primary goal of the communication plan?
- What can your office commit to doing?
- What can UCM commit to?
- What outside entities or extenuating circumstances could have an effect on the prompt and timely execution of this communication plan?
- How will you communicate these dependencies with everyone?
- Will you have a backup plan if these circumstances threaten your timeline?
Choose Your Media
- Compass article
An article, photo essay, or news brief posted to Compass is eligible to be featured in the Compass e-mail newsletter, which is sent twice a week to faculty, staff, and students. Additionally, information deemed necessary for faculty and staff to know can be included in the Compass Points e-mail newsletter, which is sent twice monthly.
- Press releases
Contact UCM’s media specialists for assistance and advice when it comes to communicating news about your project with local, state, regional, and national media.
- Calendar of University Events (CUE)
The University’s centralized calendar also supplies content to the University’s homepage and promotes event information daily through the Twitter handle @OHIO_CUE.
- Social media
Gabrielle Johnston manages the official University Twitter feed ( @ohiou ), Facebook page, Google+ account, and Instagram account. If you have accounts on these sites, inform Gabrielle via e-mail of your intended social media posting schedule, and she will assist you by retweeting and/or reposting as scheduling allows. Gabrielle also manages the SM3 (social media managers) group and can help share information about your social media efforts for widespread support.
For a fee, UCM can create videos for the University’s YouTube channel as well as embedding in Compass stories and on other University Web pages.
For a fee, UCM can design and coordinate printing of posters, fliers, and other media. Allow at least six weeks from project initiation to finished product.
- Digital displays (Baker University Center)
For a nominal weekly fee, you can have a slide appear on the digital displays in Baker University Center. More information is available on the Event Services website for Baker University Center. For a fee, UCM can design a customized screen for you.
Set Up Your Plan
Putting your plan in writing helps you organize your tasks, assign deadlines and responsible parties, and include any notes or reminders. This can be a simple table (set up in Excel ® or Word ® ) or a more detailed, written document that describes responsibilities, expectations, and methods of execution. Draft your communication plan in a way so that anyone new to the project, or joining the project mid-stream, can easily understand and participate in executing the communication campaign.
It is important to remember as you construct your plan that a communication plan can be considered a living document. Changes and updates can and should be made to the document as they are necessary during the course of the project. Make sure to share any changes with all involved parties and mark each revision to the document with the date.