Websites and social media increasingly rely on video to engage users. All University websites can feature embedded video. In addition, many academic and administrative units have their own YouTube channels where they post videos related to their areas.
As with photography, it is important that you use the highest quality, most professional video images possible. Keep videos short; viewer engagement tends to drop rapidly after 30 seconds, so get to the point quickly, and wrap it up in less than two minutes for best results.
UCM’s multimedia production team can help you create a state-of-the-art video that showcases your department for the world. Video projects require a significant amount of time to plan and produce, so you should request video services as early as possible. To request a video, visit our Project Request Form.