OHIO’s typography includes two primary fonts—Galliard and Frutiger—and a secondary font—Zilla. These brand typefaces enable a distinctive look and maximize long-term flexibility in design and communications. By utilizing combinations of these three fonts, we are able to create communications that are both bold and distinct, yet consistent and tied to the OHIO brand. Each of the typefaces has a variety of weights and styles that meet robust design needs.
Galliard is OHIO’s legacy font and is most associated with the brand because of its use in the OHIO woodcut logo. Its design is based on letterforms created in the 16th century, giving it a classic look that reflects OHIO’s historic, enriching, and authentic personality.
Frutiger is modern, practical, and refined. It allows for broad creative use and enhanced readability. The typeface is useful both in the large scale for signage and display work, as well as in the smaller scale for body text. Frutiger will continue to be used in logos and signage.
Zilla Slab is a contemporary, easy-to-work-with slab serif typeface that works well with Frutiger and provides an alternative to Galliard. Zilla can be used with Galliard in display treatments if used sparingly. Within the OHIO brand identity, use Zilla as an accent or to draw emphasis to emotive words or calls to action in display size type.
For print projects, Galliard or Frutiger may be used for body copy (letters, memos, reports, etc.). For maximum legibility, do not use type smaller than 10 points. Use Frutiger for headings, signage, and the address block of official University stationery. Zilla may be used for headings or to highlight specific text in a layout.
Online applications usually do not allow users to specify fonts. Websites hosted on Ohio University servers use CSS to display Frutiger and Zilla.
Official University websites not hosted on University servers may substitute Georgia for Galliard and Arial for Frutiger. This is the only situation where substitutions are allowed.
For greatest legibility, use Frutiger or Arial on PowerPoint slides. University-branded PowerPoint templates are available for download here with your OHIO ID.
A PowerPoint presentation created on one computer using one set of fonts may not look the same when opened on a different computer that has different fonts installed. If you are using PowerPoint for Windows, ensure a consistent look in your presentation by embedding the preferred fonts in your presentation. To ensure consistent display of presentations prepared in PowerPoint for Mac, save your final presentation as a PDF.