The heart of Ohio University’s brand is our signature logo. It is a trademark of the University, and as such, it must appear on all communication materials and promotional items and be represented exactly as outlined here unless you have obtained permission from University Communications and Marketing to do otherwise.
The signature logo should always be included on all materials and applications (including promotional items) for academic and/or administrative use. Marks associated with Intercollegiate Athletics are for their use only, unless approved by both Intercollegiate Athletics and UCM.
Two elements make up the Ohio University logo:
The logo mark and the logo type should always be spaced and aligned as shown here. NEVER use the logo mark without the logo type.
Always scale the logo proportionately. Do not reduce the logo in size below 1.5 inches in width.
In exceptional cases where space is limited, you may use the stacked version of the logo:
However, please consult with University Communications and Marketing before implementing this format on anything.
You must maintain a consistent “clear zone” on all four sides of the logo. The minimum clear zone is the width of the “I” in the University signature.
Whenever possible, the logo should appear in its official form using Ohio University Green and Ohio University Gray.
If you can use only one color for the logo, you must use one of the options below:
When using the signature on a complex background, it should be placed within a solid, single-color shape (e.g., a box or bar) that maintains the mark’s clear zones.
The same rules apply to online use of the signature logo, with these adjustments:
Individual academic and administrative units can add their names to the University logo for official communication purposes, such as on stationery and e-mail signatures. The name of the primary administrative or academic unit should appear on a single line below the logo mark in bold sans serif type. Please note that if the name of the administrative or academic unit extends beyond the equivalent of the width of the "H" in "OHIO," the name should be broken onto the next line.
The name of the individual school, department, or division and its mailing information should appear in a block one line below the name of the primary unit. This type is always in either Ohio University Gray or black.
Always use official University typefaces —in this case, Frutiger—when adding this type of information to the logo.
DO NOT devise or use any college, administrative unit, departmental, or other logo. Only the signature logo with the name of the unit is acceptable. Any separate brand identity must incorporate the signature logo in a complimentary manner and a guide must be developed to detail how that brand identity will incorporate the greater OHIO brand appropriately.
The Ohio University seal is used to authenticate the highest official University documents, such as diplomas and legal documents. It also is the watermark for all official University stationery. Use of the seal on other materials is at the discretion of the president and the Board of Trustees.
NEVER substitute the University seal for the Ohio University signature logo.
The Attack Cat is a trademark of OHIO Intercollegiate (Bobcat) Athletics. NEVER substitute the Attack Cat and the OHIO typography that goes with it for the University signature logo for institutional or academic use.
You must obtain permission from Intercollegiate Athletics to use the Attack Cat logo.
Although many alumni have fond associations with it, the “Paw” is an historical mark that is no longer used to represent Ohio University. While items displaying the Paw may be sold at retail locations in limited quantities for a limited time (such as merchandise from the University’s Heritage Collection), the Paw is no longer an institutional brand and may not be used by University offices or organizations to represent Ohio University.
University Communications and Marketing offers multiple versions of the Ohio University signature logo for use in print and online. Login with your OHIO ID to download the file most appropriate for your project. Other requests may be submitted here.
Are you a vendor who wishes to use the logo (or any other marks associated with Ohio University) on items for sale? A license to use OHIO marks is required. Contact Holly White at Learfield Licensing Partners for more information and to obtain a license.
Brand Management Director
Learfield Licensing Partners
In some situations, you may need to add the name of a unit or department to the University signature logo. These secondary references are placed under the logotype of the University signature logo.
To access the narrow and wide column format signature logos, login with your OHIO ID here.
If you need help preparing the signature logo for a specific use, please contact University Communications and Marketing.
Use of the Ohio University Seal is at the discretion of the Board of Trustees and the Office of the President. Contact those offices about use of the seal.
Use of the Attack Cat logo is at the discretion of OHIO Bobcat Athletics. Contact Intercollegiate Athletics about use of the Attack Cat logo.
University Communications and Marketing has developed some enhanced versions of icons for various social media applications. These icons have been specially created in colors reflecting the brand guidelines and are available in green, gray, or white for use on official Ohio University websites and social media pages.
Login with your OHIO ID here to download the icons.
All official University vehicles other than those associated with Intercollegiate Athletics will be labeled with the University Signature. In accordance with the established guidelines for secondary reference on stationery, vehicles will be labeled in the same manner. Please see the first graphic in the "College, Department, and Other Sub-Logos" section above for a visual example.