The signature brand colors for the University are Cutler Green and Cupola White. Green is the primary color and should be used predominantly in all University communications. Cutler Green and Putnam Gray are used for the OHIO signature logo.
If you cannot use Cutler Green or Putnam Gray, both black and white may be used as a substitute.
pms: 342
CMYK:
93, 10, 75, 43
HEX: #00694E
RGB:
0, 104, 72
pms: none
CMYK:
0, 0, 0, 0
HEX: #ffffff
RGB:
255, 255, 255
OHIO’s color palettes are segmented into three hierarchies: primary, secondary, and two accent palettes¬—Vibrant and Classic. Each color is named to honor an aspect of OHIO’s history and character. OHIO’s primary colors, Cutler Green and Cupola White, are a fundamental element of the University’s brand. Our secondary and accent palettes are designed to support OHIO’s primary colors and allow them to stand out, while providing flexibility in design layouts.
pms: 404
CMYK:
20, 25, 30, 59
HEX: #756e65
RGB:
119, 110, 100
pms: 3435
CMYK:
93, 24, 85, 68
HEX: #024230
RGB:
21, 71, 52
pms: 405
CMYK:
26, 31, 35, 72
HEX: #514c47
RGB:
105, 97, 88
pms: 400
CMYK:
6, 7, 13, 16
HEX: #D9D7D4
RGB:
196, 191, 182
pms: 9520 or 8% of 342
CMYK:
11, 2, 7, 0
HEX: #E0EDEA
RGB:
223, 235, 231
pms: 18% of 400
CMYK:
3, 2, 3, 0
HEX: #F5F3F0
RGB:
236, 234, 232
pms: 354
CMYK:
81, 0, 92, 0
HEX: #028E26
RGB:
0, 177, 64
pms: 3125
CMYK:
84, 0, 18, 0
HEX: #05b4c6
RGB:
0, 174, 199
pms: Purple
CMYK:
40, 90, 0, 0
HEX: #990099
RGB:
187, 41, 187
pms: 199
CMYK:
0, 100, 72, 0
HEX: #ba044f
RGB:
213, 0, 50
pms: 1505
CMYK:
0, 56, 90, 0
HEX: #ff7b22
RGB:
255, 105, 0
pms: 605
CMYK:
5, 0, 94, 0
HEX: #fae652
RGB:
234, 218, 36
pms: 375
CMYK:
46, 0, 90, 0
HEX: #ABDF31
RGB:
151, 215, 0
pms: 384
CMYK:
26, 4, 99, 35
HEX: #6c7a03
RGB:
148, 147, 0
pms: 315
CMYK:
100, 12, 21, 44
HEX: #056e93
RGB:
0, 103, 127
pms: 255
CMYK:
53, 96, 10, 24
HEX: #7c0675
RGB:
114, 36, 108
pms: 201
CMYK:
7, 100, 68, 32
HEX: #911003
RGB:
157, 34, 53
pms: 1525
CMYK:
2, 77, 100, 9
HEX: #bf5404
RGB:
185, 71, 0
pms: 116
CMYK:
0, 14, 100, 0
HEX: #fccd06
RGB:
255, 205, 0
pms: 379
CMYK:
13, 0, 61, 0
HEX: #e0dc4b
RGB:
226, 232, 104
Our audiences usually first meet OHIO digitally before they ever experience it in person. To translate our brand thoughtfully for our digital communications, we’ve created Web-specific values for our color palettes. They have been optimized for digital use and for compliance with the Americans with Disabilities Act (ADA)—an equal opportunity law for people with disabilities—so that the colors are visually effective and functionally useful.
In addition to using OHIO’s primary colors consistently in printed and digital materials, they should also be used intentionally at OHIO events in the decor, in the signage, related collateral, and in the apparel worn by staff and volunteers. This usage helps reinforce the brand, promotes school spirit, and lends itself to photography that will look cohesive in future promotional materials.
To reproduce official University colors in Microsoft Office applications, follow nearly the same procedure to set the color as you normally would. Instead of choosing one of the pre-set colors, though, do this:
Word for Windows does not support CMYK, so do not use it to prepare documents that will be printed using a four-color process, such as commercial printing.
When choosing promotional items, be sure they adhere to University color and type guidelines. If your promotional item is in a color, choose the color closest to an official University color. Ask the company representative for samples and bring them to UCM in Scott Quad; we’ll be happy to help you check them against the real thing. Use official University fonts for any text on promotional items.
If your item is white or clear, use the Pantone color numbers specified in the Color section for any color printing.
Customized promotional items may be obtained through Printing Services and Consolidus, Ohio University’s preferred vendor for sourcing promotional items. Browse items in BobcatBuy here. Contact Printing Services at 593.1930 or printing@ohio.edu.