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'Branding OHIO' Archive

This archive contains the “Branding OHIO” series of articles authored by Chief Marketing Officer of University Communications and Marketing Renea Morris. These features originally appeared in Compass , Ohio University’s official news and information source. For a behind-the-scenes look at the team spearheading branding efforts at OHIO, visit Renea’s blog at www.ohio.edu/ucmusings.

Sep 10, 2018
OHIO on the web: Replacing ohiou.edu with ohio.edu Sep 6
To support the University’s decision to brand itself exclusively as “OHIO," OIT will retire the ohiou.edu internet domain in favor of ohio.edu on Dec. 21, 2018.

Apr 26, 2018
Branding OHIO with a clear and consistent identity Apr 26
One of the overarching goals of University Communications and Marketing is to increase awareness of the University's mission, core values, strategic priorities, culture, and academic programming across Ohio and the nation. To that end, UCM has been on a stakeholder “roadshow” the past few weeks, meeting with more than 100 University stakeholders.

Mar 29, 2018
Branding OHIO on the Web Mar 29
Ohio University's three-year Web Content Management System (Web CMS) project to migrate approximately 200 University websites to a modern application that offers improved usability, accessibility and ease of maintenance will also facilitate more consistency in branding across the institution and provide better support for digital marketing efforts.

Feb 21, 2018
Branding OHIO with updated color palettes and typography Feb 21
To further unify and strengthen the University brand, UCM is implementing an updated color palette and a refined typography set. Campus partners are encouraged to begin using the new brand tools when planning, designing, and purchasing new materials.

Jan 25, 2018
Branding OHIO through communication, collaboration and creativity Jan 25
Through communication, collaboration and creativity, University Communications and Marketing (UCM) will work with Ohio University's units to help move the brand forward in ways that are consistent and that will resonate with OHIO's various audiences and goals.

Mar 8, 2016
Branding and highlighting OHIO this spring Mar 8
Branding and highlighting OHIO this spring

May 14, 2015
Branding OHIO with "it's you" and brackets May 14
The following guidelines provide a basic primer on how the “it’s you” brand theme and related brackets should be used to promote Ohio University as well as its units and programs.

Apr 30, 2015
Branding OHIO through its principles: Part 8 Apr 30
This edition of Branding OHIO stresses the importance of setting an example for student employees.

Apr 16, 2015
Branding OHIO through its principles: Part 7 Apr 16
If you've kept up with University Marketing and Communications’ (UCM) 80’s style Throwback Thursday video series, which began in January, hopefully you’ve noticed a running theme – we’re all about branding!

Apr 2, 2015
Branding OHIO through its principles: Part 6 Apr 2
This installment of Branding OHIO shows how to become a champion for OHIO’s brand.

Mar 19, 2015
Branding OHIO through its principles: Part 5 Mar 19
In “Keep OHIO’s Tradition Shining Brightly,” one of UCM’s employees, Video Editor Todd, shows one way to ensure OHIO’s brand continues to shine.

Mar 5, 2015
Branding OHIO through its principles: Parts 3 and 4 Mar 5
This installation of the Branding OHIO series includes two videos: "Develop a Dynamic Duo" and "Use the Site, Luke."

Feb 19, 2015
Branding OHIO this spring Feb 19
A few of the ways UCM is working to achieve that mission this spring are outlined in these initiatives.

Feb 4, 2015
Branding OHIO through its principles: Part 2 Feb 4
Whether it’s the letterhead used to communicate with a prospective student or the language used to reach out to an alumnus, each of us plays an important role in shaping OHIO’s brand.

Jan 21, 2015
Branding OHIO through its principles Jan 21
Branding OHIO through its principles

Jan 8, 2015
Branding OHIO by building momentum Jan 8
In the last three years, we have re-positioned our brand in the market, revised our external communications policy, and completed the third wave of a brand perception research study. At the beginning of the fall semester, I asked members of the Marketing Advisory Council to answer the following question—“What do you hope happens with the OHIO brand this year that didn’t happen last year?”

Nov 3, 2014
Branding OHIO through a mobile app Nov 3
Developed primarily with prospective students in mind, OHIO you provides a fun and easy way for individuals to picture themselves at Ohio University.

Oct 6, 2014
Branding OHIO through a new ohio.edu Oct 6
Get your desktop, tablet or mobile phone ready for the new ohio.edu. Making its debut on Thursday, Oct. 9, the new site will feature bigger, bolder images and a design that is mobile optimized!

Sep 18, 2014
Branding OHIO this fall Sep 17
All of the marketing efforts initiated and supported by UCM are meant to create first and lasting impressions of the brand to a wide array of stakeholders.

Apr 24, 2014
Branding OHIO through the CUE Apr 24
In addition to showcasing the beauty of campus and reinforcing the brand, another big part of the ohio.edu redesign is sharing information about Ohio University events.

Apr 10, 2014
Branding OHIO through its website: Part 4 Apr 10
When someone visits ohio.edu for the first time, it is important for first impressions to be positive, real and lasting. Having a well-planned approach to how content is prioritized and purposed is how the ohio.edu redesign and content strategy groups have focused their efforts.

Mar 12, 2014
Branding OHIO with “it’s you” and the brackets Mar 12
University Communications and Marketing welcomes the enthusiasm with which the University community is embracing OHIO’s new “it’s you” campaign! By following a few simple guidelines in using these brand elements, you can help us ensure consistency across the University’s promotional efforts as we work together to elevate the OHIO brand across the nation and around the world.

Feb 27, 2014
Branding OHIO through its website: Part 3 Feb 27
Our website is an open door to all that the University has to offer – a virtual extension of the physical locations. The front door provides the best opportunity for Ohio University to make an initial impression that explains who we are and helps users find what they need.

Feb 12, 2014
Branding OHIO through trademark licensing Feb 12
The following information, provided in a question and answer format, gives specifics about how to obtain permission to sell licensed merchandise, how to recognize an official licensed product as well as examples of the type of products that can and cannot be licensed.

Jan 30, 2014
Branding OHIO through its website: Part 2 Jan 30
The redesign initiative for ohio.edu will focus on audience engagement and more specifically on our primary and secondary audiences – prospective students and parents and families. Through the discovery process, we learned about their needs and as a result, determined for the best way to manage and shape the future content strategy for the website.

Jan 15, 2014
Branding OHIO through its website: Part 1 Jan 15
As part of a university-wide branding initiative to revitalize the Ohio University brand, a redesign of the front door is underway.

Sep 19, 2013
Regional campuses embrace new brand position Sep 19
After convening at a Regional Campus Brand Summit last fall, the collaborative work of 15 individuals appointed by Regional Campus Deans worked to establish a more consistent approach to how each regional campus conveys the Ohio University experience.

Apr 24, 2013
Branding OHIO: it's you Apr 24
The new campaign is based on research that revealed that the heart of Ohio University is rooted in providing an accessible, engaging student experience.

Apr 22, 2013
UCM releases 'teaser' trailer for new OHIO marketing campaign Apr 19
University Communications and Marketing has produced a teaser trailer announcing a new marketing campaign for Ohio University slated to debut in the fall.

Mar 13, 2013
Branding OHIO through shared experiences Mar 13
When you think about the brands you encounter everyday, there is an emotional tug or connection that draws you to that brand and guides your decisions about trusting and supporting it.

Feb 13, 2013
Branding OHIO with a purposeful strategy Feb 13
Since 2007, Ohio University has been engaged in harnessing efforts to better position its brand among its most important audiences. Now, OHIO is repositioning the brand in order to communicate more clearly about the University.

Dec 5, 2012
Branding OHIO: Appalachia Rising personalizes OHIO’s brand Dec 5
Soon to be published in book form, "Appalachia Rising" captures the essence of the University through the works and words of the people in and of the region.

Oct 11, 2012
Branding OHIO through its brand structure Oct 11
The diversity and complexity within the University allows us many ways to brand OHIO. The key to successful branding is being able to work together in a coordinated fashion to build focus and clarity, ensuring that “the key components of strategy, creativity and tactics all work together in harmony.” When there is brand clarity and consistency, all marketing efforts are strengthened.

Sep 12, 2012
Branding OHIO through new marketing materials Sep 12
Before the end of the academic year, the President invited the University community to participate in a survey to help determine the future direction of OHIO’s brand messaging and advertisements.

Aug 2, 2012
Branding OHIO through social media Aug 2
Whether establishing a relationship with potential students or finding ways to keep alumni engaged, social media provides valuable opportunities for branding Ohio University.

Jun 21, 2012
Protecting OHIO’s brand through identity Jun 21
Identity, which represents the visual aspects that help shape the overall brand, usually starts with a logo. The logo is an important part of the brand in its role to identify the organization. There are a number of logotypes, including word marks, emblems, pictorial, abstract, and symbolic marks. Ohio University’s logo is a combination of a word mark and an emblem.

May 31, 2012
Branding OHIO through its brand May 31
University Communications and Marketing (UCM) is responsible for ensuring all official OHIO communications and marketing materials are consistent in editorial and graphic style.

Mar 15, 2012
Branding OHIO through trademarks Mar 15
Ohio University has institutional and athletic trademarks on a number of its logos or marks. Trademarks provide assurance to consumers about the standard and quality of particular goods or services. In addition to a number of intangible appeals, such as a certain value placed on the institution holding the marks, trademarks often bring consumers a sense of security, integrity and belonging.

Feb 16, 2012
Branding OHIO through the Capital Campaign Feb 16
Having a chance to position the institution with alumni, donors and prospects through a Capital Campaign is a unique opportunity to balance campaign goals with the institution’s existing strategic plan. Not only does a campaign help it become stronger through capacity building but it also helps the institution become better able to fulfill its mission.

Jan 5, 2012
Branding OHIO through consistent website headers and footers Jan 5
Ohio University’s brand is carried through print and multimedia as well as on the Web.

Oct 27, 2011
Branding OHIO: Identity and personality Oct 27
In communication, identity mostly refers to your true inner self - as an organization or a brand. An effective brand identity is a clear, tangible description that can be summarized succinctly. It should resonate with target audiences, be differentiated from competitors, and represent clearly what the organization can and will do over time.

Sep 29, 2011
Branding OHIO: Good Brands Sep 29
Executive Director of Communications and Marketing Renea Morris discusses what makes a good brand and the steps OHIO has taken to brand itself.

Apr 14, 2011
Branding OHIO through a consistent brand structure Apr 14
When I introduced this series in fall 2010, I began talking about what makes a good brand. A couple of examples that I shared included the symbol used by Apple and the script that distinguishes The Disney Company. Brand symbols leave a fingerprint on everything they touch. We have an opportunity at Ohio University to lift our brand through a consistent structure and leave an indelible mark on all of our audiences.

Mar 17, 2011
Branding OHIO through consistency in web design Mar 17
Successful brands show consistency across all channels. Consistency in print and web design demonstrates reliability, makes a site easier to navigate, and builds greater brand awareness.

Feb 17, 2011
Branding OHIO through type Feb 17
Executive Director of Communications and Marketing discusses the University's chosen typeface and the importance of it in branding Ohio University.

Jan 20, 2011
Branding OHIO: Stationery can make a lasting first impression Jan 20
When you receive a letter from an organization or peruse a brochure, is your first impression based on content or visual appeal? While the quality of the content is certainly important, it must be presented in a manner that piques – and keeps – the attention of your audience.

Jan 5, 2011
Branding OHIO: Using e-mail to reinforce our identity Jan 5
E-mail is quick and easy to use and has become a necessary form of business communication. It is important to remember that despite its alacrity, e-mail should follow the same guidelines as any written communication.

Nov 10, 2010
Branding OHIO: Reinforcing the brand through design Nov 9
A brand is only as strong as its parts. Design and graphic elements, which can make up a large part of a brand, can add as much value as words. The sum of all components of a brand, when used in a consistent manner, has the ability to reinforce the identity for your audience.

Oct 27, 2010
Branding OHIO: A tagline is a powerful sound bite Oct 27
Executive Director of University Communications and Marketing Renea Morris explains the University's new tagline, and how it was chosen.

Oct 13, 2010
Our Mission and Vision: Being and Becoming Oct 13
Ohio University adopted a new vision statement recently. A vision statement is a lofty goal that is meant to inspire and direct. In other words, it’s not yet attained but rather describes a desired state.

Sep 30, 2010
Branding OHIO: A brand is more than meets the eye Sep 29
At Ohio University, we’ve recently begun to revitalize our brand. We’ve conducted some research that has informed some decisions and confirmed some suspicions about our brand. For example, some of the attributes of the University brand are “enriching” and “student-centered.”