Ohio University's current brand campaign, "it's you," launched during the fall semester of 2013 and has contributed to OHIO's recent success in admissions recruitment efforts, including significant increases in enrollement. With a full range of creative materials, the current brand campaign seeks to relate to prospective students on a personal level, individualizing the OHIO experience and showcasing four themes:

• Supportive Professors
• Home Away From Home
• Love at First Sight
• Bobcat Pride

The themes allow categorization of "it's you" branded content, creating a natural flow of communication and easy-to-find information.

Examples of the "it's you" brand campaign

Advertisement in a magazine:

Design on t-shirts:

Digital advertisement:

Broadcast commercials ( Click here to view them.):

"What Makes a University Great?" radio commercial:

 

"You'll Find Your Place Here" radio commercial:

Campaign application for University Human Resources outreaches to prospective faculty and staff: