A new look for the Office of the Ombuds
The Scandinavian word ombuds is strikingly unusual; rooted in Old Norse it essentially means representative or proxy. Ohio University's own interim ombudsperson, Judy Piercy, reached out to UCM to update marketing materials and raise awareness of the office. The first step of the process was truly understanding what an ombuds does:
The Office of the Ombudsperson is a confidential service open to all students, employees, alumni, parents, and community members at Ohio University. When there is a conflict, dispute, or feeling of unfair treatment, the Ombudsperson can:
- Explain options and rights under University policy and procedure
- Review options and craft solutions for concerns
- Mediate conflicts in ongoing relationships if the parties are willing
- And much more!
Three communication vehicles were chosen: posters to be placed around campus and posted by each RA on their floor; a small card flier to be given out at information sessions and distributed at UHR orientation; and a Baker graphic to rotate on the screens.
The final design is colorful with the unique word taking center stage. "The design is simple but the overlap of text represents an integration of differences (color and shapes) that all form a unit (the word: ombuds). Abstractly this represents what the Office is about--finding common ground for people with differing attitudes, ideas, perceptions, to work together for a unified cause or focus", explains Mark Krumel.
"What I like best is the updated look of the design. It’s eye-catching and has a modern look while capturing the purpose of the office in a concise manner," said Piercy.
For more information on the Office, visit its website here.