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UCM Quarterly Dashboard

UCM Dashboard

The University Communications and Marketing Dashboard highlights achievement metrics encompassing a range of UCM-related initiatives. Results reflect tracking data from the previous quarter. Indicators below represent a sampling of recent progress in UCM’s ongoing mission to raise the national profile of the University, its programs, and the overarching OHIO brand.


From providing current news and event information to communications during emergency situations, the Web is a vital tool for UCM. The websites we curate reach a wide audience as we seek to keep the University community informed. The following data is gathered from websites created, managed, or regularly contributed to by UCM.

UCM-Owned Pages

Pageviews 2700704 8% From last quarter

Home Page

Pageviews 2345624 12% From last quarter

Unique Visitors 496279 6% From last quarter

Social Media

The official Ohio University social media accounts on Facebook, Twitter, YouTube, and Instagram are all managed by UCM. While platform terminology may differ, the following data reflects followers and interactions (engagements, likes, and views) for each account.

Facebook Analytics

  • Fans 82555 1% From last quarter
  • Engagements 878 50% From last quarter

Twitter Analytics

  • Followers 64885 2.2% From last quarter
  • Likes 10059 39% From last quarter

YouTube Analytics

  • Subscribers 2092 2% From last quarter
  • Video Plays 39927 21% From last quarter

Instagram Analytics

  • Followers 24168 4% From last quarter
  • Likes 52803 24% From last quarter


In addition to producing Compass , Ohio University's official news and information publication, UCM also monitors external media and social media mentions in order to track OHIO's share of voice in comparison with other major public universities in the state. Additional data points outlined in the subsections below include number of news placements for Ohio University in media publications and the overall tone of the coverage received. The dashboard also features a “Highlighted News” section, which includes a sampling of recent significant University stories and announcements.

Share of Voice in the State of Ohio

School media appearances divided by total appearances

  • 12 Ohio University
  • 55 The Ohio State University
  • 24 University of Cincinnati
  • 7 Kent State University
  • 2 Bowling Green State University

News Placements

Tone of Coverage

Highlighted News

Selected from news articles that featured key Ohio University news and announcements.

Top 5 News Sources

  1. Cleveland Plain Dealer : 45
  2. The Columbus Dispatch : 44
  3. Cincinnati Enquirer : 31
  4. Akron-Beacon Journal : 21
  5. Inside Higher Ed : 3

Faculty Expert Spotlight

Features faculty experts who were highly quoted for breaking or topical news, derived from media mentions identified through media monitoring software.

Note: Top Faculty Experts for this report were derived from media mentions between October through December 2017. This data neither indicates nor guarantees a top-10 recognition at UCM's annual Faculty Newsmaker Gala.