Many students are unprepared for and surprised by the vast differences between how they studied in high school and what is required in college.
High school studying usually involved memorization of facts and often required no more effort than just "looking over the material."
College freshmen quickly discover that these strategies don't work well and erroneously believe that the problem can be remedied by simply "studying a lot more."
Although increasing the amount of study time is an important factor, the key to becoming a successful college student involves strategies that promote effective and efficient learning.
In other words, learning to STUDY SMARTER, NOT HARDER.