Ohio University

Social Media

Our social media team manages the division channels and will work with departments to find effective ways to promote priority messages. We are able to do micro-promotions for events, long-term campaigns and can provide analytics reports.

Know Your Audience

Our team makes sure that our posts are interesting and relevant to the Student Life accounts' target audiences. It's important to understand and pay attention to the audience of your accounts and platforms. Reference the guide below for best practices in social media marketing including suggestions specific to each platform and guides for visuals in social media.

best practices guide

Developing Social Media Content

When you are working with the SACM social media team, please consider the following items:

We have developed our social media best practices after extensive research on our own audiences and industry standards. We advise you to use these best practices so that you can efficiently and effectively share your message with the correct audience.