Scripps Career Pathways: Lindsey Plocek, BSJ '11, manager of Strategic Relationships at Crowdtap
Lindsey graduated from Scripps College of Communication in 2011 with a degree in journalism, specialization in advertising management and a minor in English. At Crowdtap, Lindsey consults with marketers in leading brands on how to collaborate with customers through word-of-mouth buzz.
What was your job/activity after graduation?
After graduation, I moved to San Francisco, where I started my career in technology and social media start-ups. I started working at Gigya and was a part of their business development team, which was a huge career shift. I came to realize technology and advertising are very intertwined.
Can you tell me a little more about Crowdtap?
Crowdtap is Forbes 100 most promising companies and works with more than 60 top brands. Anyone in the United States can participate with a brand and support their marketing in exchange for rewards and free products. Participants will be providing insights and answering polls. They also create content for the brand, photos videos, they see virility of the brand content and they host offline events.
How do you feel your Scripps College of Communication degree has helped you in your career thus far?
Writing has been a big part of all my jobs while pushing my self creatively and persuasively. Advertising management under Craig Davis, assistant professor in the Scripps College of Journalism, really prepped me for the real world. We came up with a campaign with the guy who started Subway, who was opening a Chipotle. We had to pitch to him our campaign. That is what I do now. I pitch brands. All of those opportunities were real-world experiences and our ideas were actually implemented.
How did your extra-curricular activities or internship(s) help you with your career?
I had three jobs during school; waitress at The Union Street Diner, tutor at the writing center and freelancer for The San Francisco Chronicle. Juggling all of those commitments and roles is reflective of my work now. I also did an event planning internship with the Toledo Zoo where I planed events to raise money for the animals. Event planning knowledge was applicable for all my jobs.
What is a typical day like for you in this position?
Every day is different. I go to major advertising, media and public relations agencies to brainstorm potential ideas for a Crowdtap program. I also pitch and demonstrate our technology. I help execute the program, I negotiate price and find new clients by reaching out to get my foot in the door with a new brand. I sometimes travel and attend conferences in advertising technology.
What is the single most important piece of advice you’d like to give to Scripps students?
My advice is you need to be careful with yourself and have patience. During your last year at Scripps College, you have a tendency to think you have to have it figured out. Your first year in your career does not define your career. A solid career is always growing and not to be taken too seriously. It’s great to have sky-high expectations, but keep that balance and know that a career is not defined by your first year or first role. It is important to go in rested, happy and with a clear mindset to let the stress and pressure roll off your back.
Connect with Lindsey:
- Katie Quinn, social media intern