Ellen Howarth, BSC ’10, social media coordinator for American Eagle Outfitters
Howarth graduated in 2010 from Scripps College of Communication with a bachelor of science in communication and a focus in public relations.
What do you do?
I build the social media strategy for my season at American Eagle Outfitters.
How do you feel your Scripps College of Communication degree has helped you in your career thus far?
My first public relations class really made me realize what I wanted to do by seeing my professor’s passion and her real-world advice. It was PR in the real world, which shaped the direction of what I want to do. Scripps definitely has a great network, and that alone helped me get my job because another woman at AE was a Scripps alumna. Electives that I loved were Intro to Adobe InDesign and Photoshop. It has come in handy just to know these basic skills for my job.
How did your extracurricular activities or internship(s) help you with your career?
Both did. I did University Program Council, which is an event-planning club. It introduced me to the girl I now work with at AE… networking once again. I did a PR internship my senior year; there are some things you can’t learn sitting in a classroom such as how to prepare yourself for a meeting or simple job etiquette.
What is the most important thing you believe has helped you secure your current position?
Being confident and willing to take a risk, especially when you are in an entry-level job position. They expect you to learn really quickly. You may not know everything when you walk into a job. Take advice and criticism, and be able to perform.
What is a typical day like for you in this position?
That is the best part of my job: no day is the same. We do a lot of brainstorming and researching as a team. We meet with everybody in the business and hear everyone’s strategy. We spend time in the photo studio shooting for blog posts and attending events. No day is really the same, which keeps it fun.
What is the single most important piece of advice you’d like to give to Scripps students?
I think always keep in mind you can’t ever change a first impression. I think with tough economic times and the job market, just keep networking and staying in touch with people because you never know when that can come in handy. You will run into a lot of classmates out of school. Stay in touch with people and really grow your network.
- Katie Quinn, social media intern