Cidnye Weimer, right, shares information about the money transfer app called Popmoney to students in Baker Center as part of marketing efforts earlier this semester. / Photo provided
PRSSA students complete national case study competition
By Kerry Tuttle
ATHENS, Ohio (April 2, 2014)—Five Scripps students have spent the last few months planning and executing a campus-wide PR campaign as part of the annual Public Relations Student Society of America (PRSSA) Bateman Case Study Competition.
OHIO’s PRSSA Bateman team is comprised of five Scripps PRSSA members who were chosen after a competitive application process. The Bateman Case Study Competition is PRSSA’s premier national competition for public relations students and gives participants an opportunity to apply classroom education and internship experiences to create and implement a full comprehensive public relations campaign.
“My experience with the Bateman competition can be described as overwhelming, but in a positive way,” said Briagenn Adams, a junior strategic communications major and member of the 2014 Scripps PRSSA Bateman team. “I was mostly overwhelmed by the talent and creativity of the wonderful girls I had as teammates. The entire process happened like rapid fire, and we didn’t really get the chance to sit back and admire our work until after February ended.”
This year’s Bateman client was a money transfer app called Popmoney and the team spent the month of February implementing their Popmoney campaign, #yOUrPaymentSolution, to grow awareness and usage of a service that facilitates digital person-to-person payments. Popmoney allows users to securely send, request and receive money online or through their mobile device. #yOURPaymentSolution aimed to target OHIO college students needing to split payments such as rent or spring break costs, since the campaign conveniently ended the day before OHIO’s spring break.
The team has been researching and planning since November and turned in the final entry to PRSSA Headquarters last month. After an extensive judging process executed by PRSA members and other professionals, three finalists are chosen to present their campaigns to Popmoney representatives in May.
This is not OHIO’s first experience with this national competition. Last year the PRSSA Bateman Case Study Competition set out to raise awareness about the consequences of youth bullying, and Scripps PRSSA’s 2013 Bateman team implemented a community-wide campaign called “Reach Out for Friendship.”
“Bateman showed me what it’s like to work with a real-life client with corporate responsibilities. Although we didn’t always have the creative room we wanted, it was interesting to understand the reasoning behind business and brand restrictions,” said Adams. “I also loved seeing a campaign literally bloom into life right in from of us.”
The top three teams will be recognized in October at the 2014 PRSSA National Conference in Washington D.C.