Workshop: Interacting with the Media for Non-Journalists
Learn media skills from media experts
This graduate-level workshop is designed for people who want to learn how to navigate the ever-changing media landscape. We'll explore what media was, what media is and peek at what media might be in the future.
Learn how you can use mainstream media and social media to promote a finding, idea, or concept. Explore media, message delivery, and how to translate terms and findings.
Saturday, July 17
8 a.m. - 4 p.m.
The cost of this workshop is $450.
Eligible Ohio University employees can use their tuition benefits.
What to expect
- A blend of instruction, discussions, and individual exercises
- Presenters who are uniquely qualified to teach this workshop. One has over four decades in the news business and the second has had experience as a journalist, teacher, administrator and as a public official interacting with media.
- Developing a communication strategy for the organization you select
- One credit hour earned toward the nationally unique Interacting with Media for Non-Journalists graduate certificate from the Scripps College of Communication
At the end of the workshop, you'll be able to:
- Compare and contrast the historical context of current media, the adolescent nature of current media and the pervasiveness of media in our lives.
- Classify how media is defined today with expanding parameters.
- Prepare an inventory of how much and in what ways we use media personally and professionally and discuss the results.
- Deduce that we have more control over our own media than ever before – both personally and professionally and gain confidence in media interactions.
- Prepare a basic media strategy for the organization you select.
June 17 workshop agenda:
8-8:30 - Workshop overview and introductions
8:30-9:30 - What is “Media?” and the evolution of media
9:30-9:45 - Break
9:45- 11:15 - Examination of the media of today and the media of the future
11:15-12 - How does mainstream media work?
12:00- 1:00 - Lunch and informal discussion with participants about media issues you face
1:00- 2:00 - Sourcing: How do journalists utilize sources and how can you become a credible source?
2:00-2:15 - Break
2:15- 3:00 - Control your media: Media strategies
3:00-4:00 - Media Interviews: Learning how to present yourself and your issue in the best possible way.
Former Washington Post ombudsman Andrew Alexander is an award-winning journalist and news industry leader who has been a reporter, editor and Washington bureau chief during a career that spans four decades.
He spent years reporting from the nation’s capital and more than 50 countries before being named to oversee the Cox Newspapers Washington bureau and its foreign and domestic bureaus. He later served as The Post’s ombudsman, monitoring and critiquing its journalistic performance. Currently he is a Visiting Professional with the Scripps College of Communication at Ohio University, his alma mater, where he helps foster media innovation and entrepreneurship. He also co-directs the Scripps Semester in DC program.
Alexander, who has written and spoken extensively about the public’s right to know, helped launched the national Sunshine Week initiative. He serves on numerous journalism boards, including the Committee to Protect Journalists, where he also chairs its development committee.
Director Emeritus of the E.W. Scripps School of Journalism and WOUB Public Media at Ohio University, Thomas Hodson was the first Berman Professor of Communication in the Scripps College of Communication at Ohio University. He was the Director of the E.W. Scripps School of Journalism from July 1, 2003 through June 30, 2010.
Hodson has had dual career paths throughout his professional career in law and journalism. He was a trial attorney for over 20 years and was a trial judge in both Municipal Court and Common Pleas Court in Ohio for seven years.
Hodson also served as a Judicial Fellow at the Supreme Court of the United States in the Administrative Office of the Chief Justice. He also has been a visiting judge on assignment by the Supreme Court of Ohio.
Throughout his legal career, Hodson pursued journalistic projects both in print and broadcast.
Hodson also has been active in producing public affairs programming for radio and is the host of WOUB’s weekly public affairs podcast—Spectrum. He is the Executive Producer of six other podcasts.
He has published and continues to write numerous articles and columns for newspapers, magazines, and trade journals.
He co-authored a book called Journalists’ Handbook to Ohio Courts.
He has written and been talent for numerous public television documentaries and public affairs programs.