Social Media Certificate Spotlight: Olivia Strauss
Junior strategic communication major Olivia Strauss is pursuing a minor in marketing and a certificate in social media. She is an extremely involved student on campus and talks about her current work with Ohio University's Alpha Lambda Delta National Honor Society chapter, Scripps Public Relations Student Society of America (PRSSA), and 1804 Communication.
What previous work have you been involved with?
Over the past summer, I was the social media intern for Westfield Insurance in Cleveland, Ohio. I worked directly with the marketing communications team on projects and initiatives. I wrote copy for social media and company announcements, recorded and produced the company's insurance agent podcast and completed SEO research using SEMrush software. I was also a PR Team Member for Ohio University's fashion magazine, Thread Magazine. I created over a dozen Instagram stories and wrote content for their online blog.
What work are you currently involved with?
On campus, I am a very involved student, with three relevant leadership positions that align with my studies. I am currently the Head of Publicity and Social Media for Ohio University's Alpha Lambda Delta National Honor Society chapter. In this position, I created, and run, the Twitter account, @OhioUald, to promote chapter events, share important information and highlight unique opportunities. I also created a new chapter website from scratch to organize the chapter information into one place that is accessible for all. I am also the Vice President of Social Affairs for Scripps Public Relations Student Society of America (PRSSA). In this position, I plan and execute chapter events and co-lead the Special Events Committee with two other executive board members. Additionally, I am a Client Services Account Executive for 1804 Communication, where I work with the Athens County Humane Society. In this position, I write social media copy, create content, and plan events, while leading a team of account associates. I am extremely grateful for the experiences Ohio University has given me so far, inside and outside of the classroom.
What are your professional goals?
Professionally, I would love to work in corporate communications doing social media or digital marketing work.
How do you think the social media certificate will help you in the future?
I believe having a social media certificate will make me a better, more prepared candidate for potential jobs. I also believe that having the certificate will give me the confidence boost I need to pursue a career in the world of social media. I would definitely recommend this certificate to other students of all majors, as social media touches nearly every industry today.