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Interacting with Media for STEM Professionals

Interacting with Media for STEM Professionals

The media has changed more in the past ten years than it did in the previous 60, becoming more pervasive in our daily lives and an integral part of almost everything we do. For STEM professionals, media training is crucial. It will allow you to develop a clear message about your work for general audiences and for funding purposes, leverage the power of media to share research findings, and advocate to advance your own career. This certificate will provide you with the skills and expertise you need to be successful in all areas of media interaction.

100% 
online
 

12
credit hours

$505
per credit hour
for Ohio residents

Year-round
entry terms
 

Who should apply?

This certificate is ideal for early to mid-career doctors, engineers, scientists and other STEM professionals who need media training to improve their messaging skills. You will learn translate specialized language for a lay audience; improve your skills and understanding of the media; communicate through reporters; use media without going through reporters; communicate through social media and other channels; advance a personal or professional brand.

Required Courses

COMM 501: Media for STEM Professionals Seminar - Prepare to interact with media to promote a finding, idea, or grant-funded research.

COMM 5401: Media Today and Tomorrow for STEM – You’ll be introduced to the changing landscape of media and how it is being redefined and traversed by STEM professionals. Learn how to be a good source for positive public information and how to create your own understandable media messages.

COMM 5411: STEM Media Messaging - Learn how to take complex concepts, research findings and data and synthesize the information into cogent media messages for public consumption. Learn how to shape, promote and deliver policy messages that resonate with the public.

COMM 5421: Mastering the Media Interview for STEM Professionals – Focus on best practices for being interviewed and avoid pitfalls. Topics include creating sound bites from scientific research, interview preparation and interview delivery techniques. Through mock interviews, you’ll hone your own techniques for maximizing scientific messaging.

 

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Here to Help

Paula Linscott

Paula Linscott, Senior Partnerships Manager in the Scripps College of Communication, can assist you with the application process. You can reach Paula at linscop1@ohio.edu. We look forward to hearing from you!