Ohio University

Alumna Spotlight - Jackie Reau, BSJ '92, MSA '12

Alumna Spotlight - Jackie Reau, BSJ '92, MSA '12

Hometown: Toledo, Ohio

Year Graduated: 1992 and 2012

School: E.W. Scripps School of Journalism and College of Business 

Current job title and location: CEO, Game Day

What do you do? Game Day is a media and marketing agency that I launched with my business partner, former ESPN Anchor Betsy Ross.

What made you come to Ohio University? Were there other places you considered? I should say the stature of the journalism program appealed to me, which it did, but I fell in love with Ohio on Halloween weekend when I was a senior in high school.

How did the Scripps College of Communication equip you with the skills you needed to succeed? Scripps taught me many skills that I keep honing even today, including an accurate and professional writing style and creative problem solving.

What about your experiences here was so memorable? There are many, but winning Greek Week during my junior year with my Sigma Kappa Sisters and FIJI fraternity is at the top of the list.

Tell us about your career path. I started out working in health care marketing and then landed as the director of marketing at the Cincinnati Art Museum, which was a terrific role I enjoyed for five years. When I turned 30, I started thinking about starting an agency, and Game Day was born. Over the past 18 years, we have reinvented our agency several times to meet market trends and demands. So far, so good.

How has your work life and or focus changed due to the spread of COVID-19 in the U.S. and resulting precautionary measures? I have never worked so hard and fast during my career as I have since mid-March. We have turned our agency into a rapid response team to guide clients through the pandemic. I am very proud of our team and how we have been able to support our clients during these unprecedented times.

What advice do you have for current students? Always stay a student. Stay curious and stay current with industry trends by listening and reading on a daily basis.