Promotional Storytelling Independent Study

New for fall 2019, Promotional Storytelling is a course for creative, self-directed students who are ready to take on a challenge and connect with a professional mentor. Current Scripps students will work on an independent basis with alumni mentors to identify and produce promotional material about the college for course credit.

Students will:

• Hone professional skills in their preferred disciplines

  • PR

  • Content production

  • Writing
  • Video
  • Social media
• Connect with an alumni mentor in your field
• Help the college share our stories

Here are some possible projects:

• Develop and execute a promotional campaign for a faculty member’s upcoming publication

• Write a feature story about a student publication, club or organization

• Conduct an assessment and implement an improvement plan for a school’s or student organization’s social media platform

• Produce a video series about cult-favorite courses and the faculty members who make them special

Our available publication platforms include:

• The college home page’s news section and Compass
• PR Newswire
• The college’s blog platform
• Prospective student communication, daily visits, large visit programs
• Web pages
• Social media

Interested in learning more? Contact course supervisor Andy Alexander.