Crisis Communication Workshop
Crisis Communication Workshops
What do COVID-19, a product defect, an employee’s criminal act and a cybersecurity breach have in common? They will all result in a likely impact on people, property and organizational reputation. As your organization faces one or more of these crisis scenarios, how can you and your organization survive and emerge stronger? The Crisis Communication workshop from the Scripps College of Communication will help you answer that question.
At its heart, crisis planning doesn’t actually mean preparing for the worst—it means preparing to avoid risk and maximize opportunity.
Because crisis situations impact all areas of an organization, this workshop benefits people in every role—from leaders and communicators to emerging professionals from all backgrounds. You’ll learn how to plan for a crisis and help your peers, partners and stakeholders weather a crisis and emerge stronger. You’ll walk away from the workshop with an actionable crisis communication plan outline.
What to expect:
- A blend of instruction, discussion and individual exercises
- Presenters from diverse backgrounds in crisis communication
- Your own outline for a crisis communication plan for the organization you select
- One credit hour earned toward the nationally-unique crisis communication graduate certificate from the Scripps College of Communication
Communication and planning make the difference between a crisis that results in disaster and one that becomes an opportunity for positive change. Take the first step toward those positive outcomes with us.
The cost of this workshop is $450.
Sample workshop agenda:
9 a.m. - Welcome, introductions and workshop overview: defining and recognizing a crisis.
10 a.m. - Crisis planning: the fundamental elements.
Guided, independent crisis plan outline development.
11 a.m. – Presentation: Crisis communication from an organizational reputation perspective.
12 p.m. - Lunch/special presentations.
1 p.m. - Presentation: The ingredients of a crisis communication plan (equal parts internal and external).
2 p.m. – Presentation: Crisis communication from the public and health care perspectives.
3 p.m. - Developing your crisis communication plan (an outline for success).
4 p.m. - Presentations, discussion, feedback and next steps.