Colin Gabler, an assistant professor of marketing in the Ohio University College of Business, will be the featured guest on the Party Line talk show with Dave Palmer on WATH radio from 9 a.m. to 10 a.m. on Wed., Nov. 29. Listeners can tune in to 970 AM/97.1 FM and can call in to ask questions at 740-592-6646.
Gabler will discuss:
What strategies do retailers use to try to persuade us to buy more stuff, especially around the holidays?
What kind of trade-offs do we make as customers—perhaps without even knowing it?
Online shopping is getting more and more popular. Why is that? Will that trend continue? Does that mean that traditional retail will go away completely?
What exactly is a shopaholic … and am I one?
Tips for not overspending this holiday season
Gabler, a Freeman Fellow and director of the Global Consulting Program, conducts research on consumer decision-making, sales and service, and sustainability and supply chain management. His overall focus is on how businesses respond when their stakeholders have competing goals and values. He is the author of more than 20 articles in leading business journals. Gabler’s teaching interests include international consulting, sales and service, sustainability, and all things marketing.
Watch Gabler discuss consumer spending decisions at a recent Ohio University Café Conversations event: https://livestream.com/ohiocas/events/7671645.