Assistant Professor of Media Arts and Studies Laeeq Khan. Photo credit: Ohio University.
We are witnessing a seismic shift in communication practices, and organizations are struggling to rearticulate their communication practices. Responding to the changing environment, organizations are employing data analytics to analyze big data to understand human behavior in digital spaces and make informed decisions that are aligned with their overall goals.
Analyzing and visualizing data is a challenging endeavor. Organizations are struggling to understand what analytics can do and how it can provide a competitive advantage.
While the focus is increasingly shifting from descriptive analytics to more sophisticated autonomous analytics, one issue remains the same: extracting value from data and telling a compelling story. Analytics has become a matter of survival, and proper harnessing of these capabilities can provide an organization a distinct advantage.
Assistant Professor of Media Arts and Studies Laeeq Khan, director of the Social Media Analytics lab, will discuss this topic at the next Café Conversation event, “Competing with Data Analytics in a Social World,” 5 p.m. on Wednesday, Sept. 26.
Café Conversations are part of Ohio University’s Café Series, Wednesdays at the Baker Center Front Room. The series provides a venue for students to informally share their interests during a conversational exchange with faculty presenters, staff and the Athens community.
Free coffee is offered to the first 50 attendees, and participants who ask questions can win a free t-shirt.
The series is supported by the Ohio University Research Division.
Learn more! Watch the 1-minute Café Series video: