Elevate Marketing and Branding
We will leverage the development of a comprehensive marketing and communications plan and clear brand message strategy to unite all campuses toward the goal of telling OHIO’s story across the state and far beyond. The strategic vision will lift the OHIO brand and improve our reputation both regionally and nationally.
This initiative will include:
- Development of a brand messaging strategy that recognizes our long history as an institution but also moves us into the future and promotes an inclusive university community
- Development of a strategic marketing plan based on data and research that will elevate the University’s national visibility and bolster enrollment and recruitment efforts
- Realignment of communications and marketing resources across the institution to support One OHIO and the new marketing plan
- Strengthening of partnerships between academic units, strategic enrollment resources, and University Communications and Marketing to ensure all are focused on business
- Increase diverse representation in marketing campaigns