From the Co-Chairs for Elevating Marketing and Branding:
This week, we wrapped up on-campus presentations from three higher education branding firms who were chosen as finalists in response to a Brand Development RFP issued in October, and we are inviting your immediate input in the final selection. Below you will find links to a brief section of each agency presentation, which presents an overview of the agency’s capabilities.
In these presentations, agencies were asked to answer two questions: (1) Why are you interested in working with Ohio University on this project, and (2) why do you think you are the right partner to team with us given the scope of work?
The scope of work in the RFP included four parts: brand message development, brand identity refresh, creative production support, and advancement campaign messaging. It’s important to note that at this time OHIO is only committed to moving forward with Part One of the scope. Other parts of the scope will go through a budget impact assessment before action is taken.
The Marketing and Branding Co-Chairs,
Robin Oliver, Julie Cromer, Hugh Sherman
Once you have watched the presentations above we welcome your input.