From staff reports
To better meet news and information needs, University Communications and Marketing (UCM) announced that it would survey Ohio University faculty, staff and students for opinions and feedback about Outlook, an online news site produced by the department.
The Voinovich School of Leadership and Public Affairs is assisting UCM in evaluating the news site and prepared the questionnaire, which will be e-mailed to faculty and staff today.
"The online version of Outlook was launched nearly 10 years ago," said Renea Morris, executive director of UCM. "I want to hear from faculty, staff and students to find out what's working well and receive input on how we can generate positive changes in how we report on university news."
Outlook includes news and feature stories about university programs, research, students, faculty and the administration. The site also highlights campus events and serves as a one-stop resource for faculty, staff, students and visitors seeking current news about the university.
Among other things, the survey asks respondents to evaluate Outlook on the variety of its content, appearance and ease of navigation. Respondents also will be asked about most-read topics and their preferences for other modes of storytelling besides print, such as video or slide shows. The survey concludes with an open-ended request for suggestions for improving the news site.
Morris stressed that input from the survey would guide UCM's decision-making as it evaluates upgrades or changes to Outlook. The online tool was launched in at the beginning of 2000-01 academic year.
On average, the site receives about 17,000 page views a week.