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Tuesday, December 5, 2006
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University program partners with key sports organizations
Sports administration students and faculty will study premium seating 

ATHENS, Ohio (Dec. 5, 2006) -- Ohio University's Sports Administration and Facility Management program is teaming up with leaders in three areas of sports-based expertise to provide the industry with information on premium seating. 

The program's partnership with the Association of Luxury Suite Directors (ALSD), Turnkey Sports and Full House Entertainment Database Marketing creates a unique opportunity to blend educational and research prowess with the ALSD's industry-wide credibility, according to the organizations involved. 

The partnership will enable Ohio University graduate students and faculty to conduct research in the premium-seating industry. Specifically, the study will target luxury-suite sales representatives from large media markets nationwide to better understand the dynamics of luxury-suite ownership. 

"We are excited to be part of a study that will add value to the industry and look forward to working with the ALSD, Turnkey Sports and Full House" said Jim Kahler, executive director of Ohio's Center for Sports Administration. 

Full House Entertainment Database Marketing is involved in direct marketing, and more than 500 sports teams and entertainment organizations have used its data to find new business and residential customers. 

"Knowing the types and sizes of companies that lease suites will give the team or venue a clear understanding of who they should be targeting to fill excess inventory," said Full House President Ron Contorno. 

Another partner, the ALSD, is a clearinghouse of information for the premium-seating industry, with membership of more than 800 facilities and affiliates. 

"Sports may be a local business, but the business of selling suites is becoming increasingly national in scope," said Bill Dorsey, ALSD executive director. "This type of [partnership], which has never been done before to my knowledge, is one of those great ideas that acts globally but exists locally." 

Turnkey Sports is a leading market intelligence partner to clients all across the events and sports industry, and also the industry's leading executive search firm. It is also one of the founding corporate partners of the university's Center for Sports Administration.   

Ohio University became a pioneer in the field of sports administration by establishing the first specialized academic sports program in the country. Since its inception in 1966, the program has been recognized as a premier professional training program for candidates seeking careers in the sport industry. 

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Media Contact: Assistant Professor of Sport Management Heather Lawrence at 740-597-1520 or morrish1@ohio.edu

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