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Pagemasters' Toolbox

Historical Web Page Content Guidelines

These guidelines were formally endorsed by the Information Resources Council on July 8, 1996.

They are outdated, but are maintained here for historical interest.

The current information can be found by following the Web Style Guide link on the left.

Ohio University will maintain an official home page at the address http://www.ohiou.edu. The primary purpose of this page is to serve as the gateway to Ohio University on the World Wide Web and to guide people to the information they seek about Ohio University. The Ohio University home page will include links leading to all official pages, both academic and administrative. The office of University Communications and Marketing is responsible for the accuracy and integrity of all official Ohio University web pages. Computer Services' Academic Technology Manager (who can be reached by E-mail at acatec@www.ohiou.edu) is responsible for the operation of web servers that will be available to publish official Ohio University web pages for all academic and administrative units.

The Office of Institutional Research is the official university source of aggregated enrollment, staffing, and space information and, along with Communications and Marketing, shares the responsibility of maintaining the accuracy and integrity of the official university information contained on the Ohio University home page and subsequent levels of pages.


Institutional Information Statement and Definition

Ohio University is committed to providing information that is clearly presented and factually accurate. Institutional information contained in Web postings should meet high standards of clarity and accuracy.

Institutional information includes (but is not limited to) Ohio University figures or data contained in the master survey compiled annually by the Publications Office with the Office of Institutional Research; the content of the Undergraduate Catalog and Graduate Catalog; historical facts; policy and procedure documentation; and any other information whose completeness and correctness is considered vital by Communications and Marketing and the Web Advisory Committee.

Material posted to the main university Web server, or to other Web servers, and that meets all of the following three criteria, is considered official communication and must follow university Web style guidelines and will be reviewed for format, style, accuracy, and integrity by the appropriate area within Communications and Marketing:

  • Bears the name of Ohio University.

  • Is intended to represent any university department, office, service, association, or officially recognized student organization.

  • Can be accessed by individuals off campus.

Ohio University, Communications and Marketing, and the Web Advisory Committee are dedicated to the publication, maintenance, and constant review of institutional information on the Ohio University home page and all Ohio University Web and Gopher sites. Toward this end, these sources of information will be updated, reviewed, and constantly improved, just as any marketing or admissions piece would be. Departments and individuals publishing Web pages are responsible for the content and accuracy of the information on those pages. Departments and individuals identifying themselves as part of Ohio University have discretion in creating and organizing their home pages, provided that the pages:

  • Are accurate, current, and appropriate for on-line use.

  • Are maintained on the Web in a timely manner.

  • Are overseen by a contact person who gathers, organizes, formats, updates, deletes, and manages the pages.

    • Each unit is responsible for informing Communications and Marketing of the identity of its contact person.

    • If this task is unassigned for any length of time, the unit's access privileges may be temporarily suspended, and the unit's pages may be removed from network access.

  • Comply with the style guidelines established by the Web Advisory Committee.

It is the responsibility of Communications and Marketing to work with Web contacts to assure accurate, updated, and consistent institutional information content. Should an area of concern arise, Communications and Marketing will advise the appropriate Web contact person of the difficulty. Offering correct or updated information, Communications and Marketing will work with the Web contact person to adjust or change the material as soon as possible. Should the Web contact be unavailable, Communications and Marketing will inform the head of the appropriate unit of the situation and failure to connect with the Web contact. Should both the Web contact and the unit head fail to respond to both written and E-mail notification, or fail to comply with the standards established for institutional information, Communications and Marketing has the authority to advise Computer Services that the site's pages are dated or otherwise in error and that their links to the official Ohio University home page should be suspended pending correction or adjustment of the errors or dated information. Anyone who is uncertain about whether a particular use is proper should consult with members of the Web Advisory Committee or Computer Services' Academic Technology Manager.


Graphic Guidelines

Modification of any of the official university Web pages* on the attached list is to be made only in consultation with Communications and Marketing and the Web Advisory Committee. Preparation of materials for Web publication on these pages or on any pages directly linked to them should be done in consultation with Communications and Marketing and the Web Advisory Committee, in order to promote graphic and technical consistency.


Web Page Content Standards

In consultation with Communications and Marketing staff, Computer Services' Academic Technology Manager will maintain an on-line document describing the current content standards for university Web pages.  The latest version is at

These standards:

  1. Will encompass technical, content, and visual issues.

  2. Will be designed to allow maximum opportunities for creativity by each maintainer while still providing a basic degree of consistent look and feel to Ohio University's official Web pages.

  3. Will be reviewed periodically by the Web Advisory Committee.

Every maintainer of Ohio University Web pages shall consult the current content standards and consider any discrepancies between those standards and his or her existing and planned Web pages. If, after that consideration, any discrepancies remain, they shall be discussed with Computer Services' Academic Technology Manager.

As World Wide Web technology evolves, the appropriate standards will change. For example, as the campus ethernet is expanded to be usable from more locations, there will be fewer and fewer locations on campus from which Lynx can be used but Netscape cannot. The importance of providing Web pages that work effectively when viewed using Lynx will therefore diminish over the next few years. Ongoing discussion among the university's web authors is vital to ensure that the standards are changed to keep up with the changes in the technologies used by our extended community.


The list of pages is not yet available on-line.  As a first approximation, the list consists of all pages with a URL that starts with any of the following:

  • http://www.ohiou.edu/

  • http://www.ohiou.edu/chooseohio/

  • http://www.ohiou.edu/cwis/

  • http://www.ohiou.edu/departments/

  • http://www.ohiou.edu/employees/

  • http://www.ohiou.edu/infoseekers/

  • http://www.ohiou.edu/lookup/

  • http://www.ohiou.edu/offices/

  • http://www.ohiou.edu/oufront/

  • http://www.ohiou.edu/pagemasters/

  • http://www.ohiou.edu/sorgs/

  • http://www.ohiou.edu/students/

  • http://www.ohiou.edu/useful/

  • http://www.ohiou.edu/www/