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Complete a Website Audit in 3 Simple Steps

Friday, August 11, 2017
Jill Bateman  

A Website Audit is an inventory and analysis of all the content on your website. It is an essential part of creating a robust content strategy that will help connect visitors with the information they need on your site. One of the benefits of completing this step is to be sure we migrate the best information into the new Web CMS.

Audit Your Website

Step 1 – Identify all of your pages and uploaded documents

OIT can perform this step for you. Just contact the IT Service Desk and request a site audit for your CommonSpot website. We will send you three files – a spreadsheet, a Google Analytics report, and a sitemap (picture) of your current site. The spreadsheet will contain the names and URLs for all of your pages on one tab and the names of all of your uploaded documents (PDFs, Word docs, Excel sheets, etc.) on a separate tab.

Step 2 – Evaluate each page/document

Go through both tabs of the spreadsheet and decide what, if anything, needs to be done with each page or uploaded document on your site. Whenever possible, check with Google Analytics to see how frequently people view your pages. As you go through your site, also identify any content that might be missing and needs to be created.

Step 3 – Document your decisions

For each page or document, fill in the appropriate columns of the audit spreadsheet. You will be deciding whether each item needs to be updated, deleted or migrated without changes.

Make Changes

The ultimate goal of a site audit is to ensure your website is current. Depending on the complexity of your site, you can change content on the fly, or you can use the spreadsheet as a planning tool to keep track of changes you would like to make all at once.

If you are planning to make changes later, consider using the spreadsheet to assign content changes and due dates to those who are responsible for that content. In either case, plan to have all of your site updates completed at least one month before your migration date.

Please contact the OIT Service Desk if you have any questions.


The three-year long Web Content Management System (Web CMS) project will migrate approximately 200 university websites from CommonSpot to a modern Web CMS that offers improved usability, accessibility, and ease of maintenance. The new service also will make it easier to optimize web pages for search engines, making it more likely that OHIO pages will appear near the top of relevant Internet searches. Finally, the project will encourage digital marketing efforts and facilitate consistent branding across the institution.


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