six AACOM Excellence in Communication Awards
fold-out map and marketing campaign impress judges
By Richard Heck
April 30, 2009
– The annual meeting of the American Association of Colleges of
Osteopathic Medicine had a distinctly OU-COM flavor this year.
OU-COM and its
affiliated teaching hospitals, the Centers of Osteopathic Research
and Education (CORE), received six Excellence in Communications
Awards from the American Association of Colleges of Osteopathic
Medicine (AACOM) last week.
CORE projects placed first in five categories and third in a sixth
category. The awards were presented during the AACOM Awards Banquet
excellence and national recognition, medical schools depend on
having accomplishments and goals communicated to potential students,
alumni, legislators and other key constituencies,” said OU-COM
Dean Jack Brose, D.O.
"Winning six of 14 awards presented
at AACOM underscores that OU-COM does this better than any other
college in our profession. I am extremely proud of our Communication
Office, not only for winning these awards, but for their skill in
highlighting exciting college news to the state and nation," Brose
“We received many kudos from deans,
associate deans and others present who admired our work,” said
Keith Watson, D.O., associate dean for graduate medical
education at OU-COM and chief academic officer of CORE, who attended
OU-COM and CORE took first place in
the following categories:
Best marketing or
public relations campaign: CORE
Best logo: CORE
item: CORE fold-out guide to hospitals and programs
Best special event:
OU-COM Spring Fling
Best feature story
or article: “Multilingual Medicine”
OU-COM’s “Viewbook,” took third
place in the best development or recruitment publication category.
communication team and outside partners should feel very proud of
their work,” said Karoline Lane, director of communication
In addition to
the staff and students of the OU-COM communication office who
produced the work, Ullman Design, a graphic design firm based in
Marietta, Ohio, designed the CORE logo and identity program, as well
as the CORE fold-out map. Electronic Vision, an Athens web site
consulting firm, designed the CORE web site.
“I knew our
entries were strong, but I have to admit when I saw the program, I
was quite surprised – very happily surprised – by the number of
awards, especially five first place awards.”
AACOM vice president for communications and marketing, said this
year’s competition received more than 100 entries.
to AACOM, the awards are “presented in honor of outstanding
marketing, media relations, public education, writing and design
efforts undertaken by the nation’s colleges of osteopathic
medicine.” There are 28 colleges of osteopathic medicine nationally.
Also during the
event, Timothy J. Barreiro, D.O. (’97), FCCP, FACOI,
clinical assistant professor of internal medicine at St. Joseph
Health Center (Warren, Ohio), was inducted into the inaugural class
of the National Academy of Osteopathic Medical Educators (NAOME).