A global media and communication conference


OCTOBER 26-28, 2012





Friday, October 26 – Baker University Center, Ohio University


Registration: 8:00 a.m. – 6:00 p.m.





Welcome Reception                                                                                       220 Combo




Graduate Paper Competition Results Announcement                                 220 Combo    


Keynote Speech

Carolyn Davis, Philadelphia Inquirer




Saturday, October 27 – Baker University Center, Ohio University


Registration: 8:00 a.m. – 5:00 p.m.



8:30am - 9:45am


Session 1.1 Media, Political Culture, and Elections                               Baker 231

Moderator: Patrick Burkart, Texas A & M University

“Don’t Kubeba”: A Tale of a Song that Won an Election

Musonda Kapatamoyo, Southern Illinois University Edwardsville


From E-citizenship to E-democracy? Case Study of Internet Use in Iran

Nazanin Ghanavizi and Arash Falasiri, The University of Sydney, Australia


Coverage of the 2012 U.S. Primary Election in the Middle East Media: An Analysis of Al Arabiya and Al Jazeera English News Websites

Mehrnaz Rahimi, Texas Tech University



Session 1.2 Ongoing Research on Media Globalization                          Baker 233

Moderator: T. Ford-Ahmed, West Virginia State University

Globalization and Korean Media Studies: A Critical Literature Review of Research Agenda from 2000 to 2012

Sangwon Park, Indiana University-Bloomington


Imagining the Global: Transnational Media and Global Audiences

Fabienne Darling-Wolf, Temple University


The Desire of the Other: Towards a Lacanian Theory of Global Media

David Z. Morris, University of South Florida


Stop Samsung – No More Death!: The Fight for Workers’ Rights at the Intersection of the Local and the Global

Yeon Ju Oh, Bowling Green State University


Theorizing Formal Flows: An Alternative Approach to Contemporary and Historical Television Globalization

Sharon Shahaf, Georgia State University



Session 1.3 Communication and Development: Health, Security, and Social Change  Baker 235

Moderator: Masudul Biswas, Shippensburg University of Pennsylvania

Saving Lives Through The First 1,000 Days of Integrated Communication

Chancy Mauluka, Mwate Chintu, Patrick Omar, and McFarren Kuntaja, Ministry of Health, Malawi


Drawing Social Change from and for Our Community:  Lessons Learned from a Story Telling/Participatory Sketching Intervention

Liliana Acevedo Callejas, Ohio University


Directing the Flow of Power: the Co-opting of Global Development

Liliana Acevedo Callejas and Brian Woods, Ohio University


The Problematic Socialization of Child Marriage in Afghanistan: Internalization, Social Identity, and Agency

Zulfia Zaher, Ohio University




10:00am - 11:15am


Session 2.1 The Global Internet                                                               Baker 233

Moderator: Jenny Nelson, Ohio University

Satire 2.0: Reactions to Kony 2012 on YouTube

Cynara M. Medina, Trinity University


The Impact of Facebook on the Cognitive World Maps of its Users

Michael G. Elasmar, Boston University


Internationalization of Domain Names and Their Stability and Security Implications

Undrahbuyan Baasanjav, Temple University



Session 2.2 National and International Policies for Technology and Communication  Baker 235

Moderator: Gregory Pitts, University of North Alabama

The IPR GPR:  The Emergence of a Global Prohibition Regime to Regulate Intellectual Property Infringement

Lucas Logan, Texas A&M University


The Swedish Church of Kopimism as prank

Patrick Burkart, Texas A&M University / Karlstad University, Sweden


The Interplay of Public Relations and Public Diplomacy: Beyond the Ethical Pale?

Ali Kanso, University of Texas at San Antonio

Joseph Ajami, Notre Dame University, Lebanon
Richard Nelson, University of Nevada, Las Vegas


Comparing Techno-Capital and Information Sources in Austin and Portugal          

Chris McConnell, Joseph Straubhaar, Wenhong Chen, and Jeremiah Spence, University of Texas at Austin


Communicating Against All Odds: A Textual Analysis of Zambian Political and Advocacy Blogs

Musonda Kapatamoyo, Southern Illinois University Edwardsville



Session 2.3 Identity and Identity Construction                                    Baker 231

Moderator: Melissa Meade, Temple University

Infinite Fandom: The NFL, National Identity, and the Mediated Expansion of Sporting Geographics

Adam Rugg, University of Iowa


An Electronic Intifada?: Arab and Arab-American Identity Construction in the Context of Facebook Versus Palestine

Candice Haddad, University of Michigan


The Discursive Construction of Japaneseness since 3/11

Jaehyeon Jeong, Temple University


Performing Ethnic Identity in the Cyberspace: Creation of a Virtual Haven for the Diasporic Tibetans

Wei Luo, Indiana University-Purdue University at Fort Wayne

Veiling and Blogging: Social Media as Sites of Identity Negotiation and Expression among Saudi Women

Hala Guta and Magdalena Karolak, Prince Mohammad Bin Fahd University, Saudi Arabia




11:30am - 12:45pm 


Session 3.1 Key Topics for the Global Media Studies Curriculum: Roundtable Baker 231

The goal of this panel is to tackle the question: How do we develop a curriculum that provides a rigorous exploration of the above topics as significant aspects of our increasingly complex and information dependent global society?


The presenters in this panel have all researched, written and taught international communication and global media studies in many different variations over a good number of years. Each will present a five to seven minute position paper on how s/he has approached the pedagogical challenge of teaching a particular issue within global media studies. This, we hope will generate a discussion that might lead to a long-term dialogue on the future of the global media studies pedagogy and curriculum in a moment where higher education is being challenged to rethink itself.



Human Rights -- Lisa Brooten, Southern Illinois University Carbondale


Cyberliberties -- Patrick Burkhart, Texas A&M University


Modernity -- Marwan Kraidy, University of Pennsylvania


Environment -- Patrick Murphy, Temple University


Migration -- Joseph Straubhaar, University of Texas at Austin



Session 3.2 NGOs and Digital Communication                                      Baker 233

Moderator: Lawrence Wood, Ohio University

Malaysian Sathya Sai Baba Organization Online: Metaphors, Allegiance, and Identity

Animesh S. Rathore, Ohio University/ University of Wisconsin Oshkosh


Exploration of Social Media in Small-size Non-profits: A Case Study in Southeastern Ohio

Tian Luo, Ohio University


Civil Society Building in China: Communication Social Change by the Environmental Non-governmental Organizations in Wuhuan

Hao Cao, University of Texas at Austin


New Media Communications Shaping Civil Society: The Adoption of Social Media in China’s Grassroots NGOs

Quan Xie, Ohio University


The Business of Community Development: Tracking the Rise of Social Entrepreneurship within Digital Inclusion NGOs in Two Brazilian Cities

Stuart Davis, The Federal University of Rio de Janeiro/University of Texas at Austin

Joseph Straubhaar, University of Texas at Austin



Session 3.3 New Directions in Television Studies in India                       Baker 235

Moderator: Tabassum Ruhi Khan, University of California, Riverside

Television Comedy and Everyday Life in 1980s India

Aswin Punathambekar, University of Michigan


Television and Subversive Satire in India

Sangeet Kumar, Denison University


Watching Barkha Dutt: Gender, Celebrity, and Television News in India

Radhika Parameswaran, Indiana University

The Post-TV Era – Understanding the Shift from Analog to Digital Cable Television in India

Shanti Kumar, University of Texas at Austin




1:00pm – 2:30pm    Lunch




2:45pm - 4:00pm


Session 4.1 Ethnicity and Diaspora                                                         Baker 233

Moderator: Assem Nasr, Indiana University-Purdue University Fort Wayne

Political Economy of the Japanese-Brazilian Ethnic Media in Japan

Ryuta Komaki, University of Illinois at Urbana-Champaign


Death of a King: Digital Rituals and Diaspora

Benjamin Burroughs, University of Iowa


Talking Community: Podcasting in the Diaspora

Lia Wolock, University of Michigan


Two Methodological Contributions to Studying Diasporic Media Use: Positioning Family as a Unit of Analysis and Conducting Life History Interviews

Laura Dixon and Joe Straubhaar, University of Texas at Austin



Session 4.2 Culture and Media Content I                                           Baker 235

Moderator: Ali Kanso, University of Texas at San Antonio

Promotion Mix and Brand Engagement on Social Network Sites in Different Cultures: A Cross-cultural Case Study of Starbucks Fan Pages on Facebook (USA) and Kaixin (China)

Jusheng Yu, Southern Illinois University Edwardsville


Changing Perceptions of Journalism: A Comparison of Chinese and American Students

Corinne Beckinger, University of North Alabama

Representation of Masculinity in the Chinese Reality Program “If You are the One”

Di Cui and Stephen D. McDowell, Florida State University


The Use of Code-Switching in Advertising: A Case Study of the “Potong Stim” Ads

Teck Hua Ngu and Noraminah Ibrahim, Universiti Teknologi MARA, Malaysia



Session 4.3 Neoliberalism, Political Democracy, and Social Change in Contemporary India  Baker 231

Moderator: Musonda Kapatamoyo, Southern Illinois University Edwardsville

High Walls and Mobile Affects: Gating, Desire, and Danger in Neoliberal Delhi,

Leo Coleman, The Ohio State University


Muslims, Maoists and Indian Democracy: Casualties in the Global War on Terror

Tabassum “Ruhi” Khan, University of California, Riverside


Jurisdictions of Justice: Legal Authority and Popular Protest in Kashmir

Haley Duschinski, Ohio University




4:15pm - 5:30pm


Session 5.1 Politics and the Media Framing of Conflict                         Baker 231

Moderator: Lisa Brooten, Southern Illinois University Carbondale

A Content Analysis of Al Jazeera English and Arabic Channels: Framing the 2008 War in Gaza

Farah Fakhri Jallad and Mary Jackson Pitts, Arkansas State University


Framing Analysis of News Coverage on the “July 5th” Urumqi Event from Major International News Agencies

Lijie Zhou, Arkansas State University


How Newspapers Framed the Coverage of Terrorism in Thailand and Malaysia

Chalisa Magpanthong and Drew McDaniel, Ohio University


Saviors or Sellouts?: Discourse Analysis of How New York Times Sold U.S. “Humanitarian War” in Kosovo

Kiran Bharthapudi, Southern Illinois University Carbondale



Session 5.2 Perspectives on Media Advertising                                        Baker 233

Moderator: Roger Cooper, Ohio University

Predicting Advertising Budgets for Motion Pictures

Sang Yup Lee and Steve Wildman, Michigan State University

Identity “Branding”: Consumption Performances among Lebanese Youth

Assem Nasr, Indiana University-Purdue University Fort Wayne


Mad Men: Advertising the Neoliberal Male

Deborah Tudor, Southern Illinois University Carbondale


Mash-up Communication: Its Prevalence, Effects, Influence and Relevance in the 21t Century as An Innovative Advertising Tool for Mass Communication

Arijit Basu and Olan Farnall, Texas Tech University



Session 5.3 Public Spheres and Public Values                                         Baker 235

Moderator: Ali Ziyati, West Virginia State University

The Myth of the YouTube Revolution

Gavin Feller, Florida Atlantic University


Turn That Camera Off!: Using Video Technology to Police the Police

Raul Barcelona, Marist College


From Understanding to Engagement: Science in the Public Sphere in India

Afrina Rizvi, Aligarh Muslim University


Internet as a Public Sphere: Lessons from Asian Experiences

Animesh S. Rathore, Ohio University/ University of Wisconsin Oshkosh






Sunday, October 28 – Baker University Center, Ohio University


Registration: 9:00 a.m. – 12:00 p.m.


8:30am - 9:45am


Session 6.1 Teaching Global Communications Skills and Strategies for All Students: A Required First-Year Course  Baker 233

Moderator: Thomas Nelson, Elon University.

An Institution-Level View of Requiring Global Communications Skills and Strategies of All Students

Jeffrey S. Coker, Elon University


Course Design for the Multi-Section Global Experience Course: Embedding Intercultural Communication

Rosemary Haskell, Elon University 


Globalization  Pedagogy:  It’s Easier Than You Think

Thomas Nelson, Elon University.



Session 6.2 Case Studies in National Media                                             Baker 231

Moderator: Drew McDaniel, Ohio University

Job Satisfaction and Professional Orientation, A Longitudinal Examination of Media Managers in Serbia:  2003 – 2011

Gregory Pitts, Jordan Bradley, Derrick Keeton, Amber Rosado, Harrison Tanner, University of North Alabama


Adoption and Use of Web Resources among Nigerian Broadcasters

Oba Abdulkadir LA'ARO, University of Ilorin, Nigeria

Awang Had Saleh, University Utara Malaysia


Censorship, State Sovereignty and Corporate Ownership in Turkish Media

Bilge Yesil, City University of New York


The Discourse of Satellite Television in Iran

Mehdi Semati, Northern Illinois University

Azadeh Nazer Fassihi, Pennsylvania State University




10:00am - 11:15am


Session 7.1 East Meets West: China and Western Media                              Baker 231

Moderator: Quan Xie, Ohio University

Towards Intrapsychological Functions via Mediated Social Interaction: Application of Vygotsky’s Theory to Americans’ Acculturation in China

Yang Liu, University of Oklahoma

A Chinese Tale of Globalized Lesbian Love Online: Normativity and Hegemony in Chinese Slash Fandom

Jing Zhao, University of Wisconsin, Milwaukee


How Western Media Portray and Make Use of China’s Weibo: A Content Analysis to New York Times’ Coverage on China

Yanqin Lu, Indiana University


Development Advertising: A New Theory in the Making in China

Hong Cheng, Ohio University

Gang Chen, Peking University

Xi Yao, Wuhan University

Guangzhi Chu, Communication University of China


The Research of Chinese Brands’ International Communication

Lihua Gao and Yan He, Beijing Technology and Business University



Session 7.2 Online Media and Citizen Journalism                                Conference 233

Moderator: Mehdi Semati, Northern Illinois University

Race, Racism and Racial Conflicts in the Social Media: Challenges and Opportunities for Unity

Abd Rasid Abd Rahman, Shahnon Mohamed Salleh, and Anitawati Mohd Lokman,

Universiti Teknologi MARA, Malaysia


We News: The Effects and Power of UGC on Israeli Online News

Itai Elizur, The New School University For Social Research


The role of Social Networking and Citizen Journalism in A Multicultural Nation in Transition: A Case Study of Burma/Myanmar

Lisa Brooten, Southern Illinois University Carbondale


Tweets and Facebook Posts on Egypt and Libya: Post-revolution public sphere discourses

Masudul Biswas and Kayla Krebs, Shippensburg University of Pennsylvania



Session 7.3 Media Content II                                                                 Conference 235

Moderator: Undrahbuyan Baasanjav, Temple University

Watching Our Weights: The Global Circulation of Fat Television Programs

Melissa Zimdars, The University of Iowa


Cultivating Consumerism: The Hidden Message Embedded in Global Media Contents

Jungmin Kwon, University of Illinois at Urbana-Champaign


Only The Truth Triumphs-- When TV Dares to Contemplate Taboo Issues!

Charu Uppal, Karlstad University, Sweden


Re-telling Old Tales: A Critical Analysis of Discourses about Slumdog Millionaire

Marissa Joanna Doshi, Texas A&M University




11:30am - 12:45pm


Session 8.1 Online Media                                                                           Conference 233

Moderator: Joseph Slade, Ohio University

When Density Level Matters in A Network: Case of The Online Casual Game Industry

Sang Yup Lee, Michigan State University

Teenage Girls Use of Online Media in Trinidad and Tobago

Melissa Cumberbatch, Ohio University


We Heart Japan: American Anime Fans’ Reactions to the March 11, 2011 Great East Japan Earthquake

Lucy J. Miller, Texas A&M University


Political Carnivalism: Current Affairs Podcast Shows and Elite-challenging Participation

Chang Sup Park, Southern Illinois University Carbondale



Session 8.2 The Politics and Possibilities of Global Re-Media              Conference 235

Moderator: Bilge Yesil, CUNY-Staten Island

The Hypermediation of the Arab Uprisings: The Case of Syria

Marwan Kraidy, University of Pennsylvania


Watchmen: Strange Bedfellows in the Remediation of Palestinian Television

 Matt Sienkiewicz, Boston College


From Participation to Politics in Digital India

Aswin Punathambekar, University of Michigan


Al Jazeera English in the United States: From 'War on Terror' Anxiety to 'Arab Spring' Acclaim.

Will Youmans, George Washington University



Session 8.3 National Cultures and Media Representations                 Conference 231

Moderator: Hong Cheng, Ohio University

Movie Genre Preferences and National Culture: A Cross-country Study

W. Wayne Fu, Nanyang Technological University,Singapore


Cannes Olympics: The News Coverage of the International Film Festival in Korea

Juoak Jade Kim, Temple University


Cultural Differences in the Visual Coverage of Japanese Earthquake: A framing analysis of news photographs in The New York Times and Yomiuri Shimbun
Sangwon Park, Indiana University-Bloomington


Cinematic Images of a Neoliberal Hong Kong

Mark Walters, Southern Illinois University Carbondale


Brand Communities and Self-Presentation: How Fans Construct Images They Contribute to Starbuck’s Facebook Page

Quan Xie and Drew McDaniel, Ohio University




FOR MORE INFORMATION email: global.fusion@ohio.edu