Major code BB6158
College of Business
Copeland Hall 401
Athens, OH 45701
Business analytics refers to the knowledge, skills and competencies required for the methodical exploration and investigation of business data using predictive, and prescriptive statistical tools to support decision making and to gain insight of business performance. The OHIO College of Business offers an undergraduate major that develops students skills and competencies in business analytics and provides them with hands on experience of statistical tools used in the business environment using data provided by industry partners.
Business Analytics comprise of two equally important domains:
1. Information Management: the creation, collection, organization, processing, analysis and reporting of data within the context of business
processes in the enterprise using database software and visualization tools.
2. Statistical methods, tools and techniques: the quantitative understanding of statistical methods, techniques, and tools to analyze the data and
contextualize it within the business to gain competitive insight.
No requirements beyond University admission requirements and admission to the College of Business.
Change of Program Policy
Business Analytics Co-Major available to any student in the College of Business.
External Transfer Admission
No requirements beyond University admission requirements and the requirements to successfully transfer into the College of Business
Opportunities Upon Graduation
Data is a critical organizational resource. The amount of data on the planet is set to grow 10-fold in the next six years to 2020 from around 4.4 zettabytes to 44ZB (computer weekly 2014). The need for capable business professionals with solid quantitative and analytical skills to investigate data using sophisticated statistical tools and techniques is imperative. The growth of analytics careers surpasses all starter careers as indicated by LinkedIn analytics figure to the right. An often cited report by the McKinsey and Company in 2011 indicated that there will be a shortage of 140,000 to 190,000 in analytics professionals of various levels in the US by 2018.