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Undergraduate Majors

Ohio University's nine undergraduate colleges offer more than 250 programs of study. Students may select from a wide variety of majors, minors and certificates. While most undergraduate programs at the Athens campus are designed to be completed in four years, a limited number of two-year degree programs are available as well.

Electronic Media Major (A.A.S.)

Major code AA5013

Office of Regional Higher Education  
Ohio University Southern
Riffe Center 357
1804 Liberty Avenue
Ironton, OH 45638
Phone: 740.533.4575 or 800.626.0513
Fax: 740.354.9347
moored@ohio.edu
http://www.ohio.edu/southern

Donald Moore, Ohio University Southern contact person
Keith Newman, Ohio University Lancaster contact person
Ken Collins, Ohio University Zanesville contact person
or any regional campus student services office

Program Overview

Ohio University–Lancaster, Ohio University–Southern, and Ohio University–Zanesville offer a two-year program of study leading to an Associate in Applied Science with a major in electronic media. The program is founded on the belief that through intensive individualized instruction in a hands-on atmosphere, you can prepare in only two years for a beginning position in the electronic media field of audio, video and multimedia (radio or TV stations, cable TV, corporate communications, advertising agencies, video/sports production companies, or multimedia production houses).

Along with those who want a production-intensive education, high school graduates who wish further preparation in order to begin their college careers in the School of Media Arts and Studies on the Athens campus can benefit from the associate program. The program presents students with the opportunity to sharpen your skills before relocating to the School of Media Arts and Studies on the Athens campus. More than 90 percent of those students who complete the associate's degree and then relocate to Athens secure a bachelor's degree. (A 3.0 GPA is expected for relocation to Athens.) Others might wish to pursue the Bachelors of Technical and Applied Studies or communication studies major programs on the regional campuses, or might immediately move into communications positions.

The audio-video studios feature multitrack audio recording, radio operations, TV studios and digital video production and post production equipment. PC and MAC labs give multimedia students the latest in software for graphic design and web development. The hands-on facilities, broadly based curriculum, and small classes, have proved invaluable for students who want to obtain a full view of the field of electronic media.

Freshman/First-Year Admission

No requirements beyond University admission requirements.

Change of Program Policy

No selective or limited admission requirements.

External Transfer Admission

No requirements beyond University admission requirements.

Opportunities Upon Graduation

Recent graduates are now working throughout the United States in the electronic media industry. Employment opportunities may include broadcast radio/television, cable television, advertising agencies, production houses, corporate communications, new media/web based companies, government communications, medical and health media, christian broadcasting, media ministry, live event audio-video, sports productions, educational media, or freelance. Students are also prepared to continue their academic studies in a baccalaureate program.

Program Learning Outcomes

Upon completion of the electronic media major, students will be able to:

  • Trace the evolution of the technological and operational maturation of radio, television, cable television/direct broadcast services, internet and new media.
  • Trace the evolution of the regulatory organizations that shape media.
  • Understand how electronic media shape society.
  • Recognize and define terminology used in electronic media.
  • Identify, discuss and practice applied media aesthetic elements of visualization, light color, dimensions of 2-3D, motion and sound), and incorporate them into planning and production of media projects.
  • Gain knowledge and be able to demonstrate practical basic audio, video and multimedia theory.
  • Demonstrate the use of writing and storytelling elements for creative content for electronic media.
  • Demonstrate an understanding the function and operation of various types of video, audio and multimedia equipment functions and software.
  • Distinguish the different production approaches and types of audio, video and multimedia projects.
  • Identify media industries and career opportunities locally, nationally and international.
  • Become familiar with aspects of electronic media business by examining roles of electronic media marketing and promotional strategies employed in the industry.
  • Identify the advantages and disadvantages of various electronic media advertising.