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E.W. Scripps School of Journalism

Schoonover Center 200
Athens, OH 45701

Eddith Dashiell
Associate Director  
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Scripps College of Communication

Schoonover Center 100
Athens, OH

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Undergraduate Admissions

120 Chubb Hall
1 Ohio University
Athens, OH 45710

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Journalism Strategic Communication  

Journalism is a profession that incorporates knowledge from various disciplines, as well as critical thinking and practical application skills. At the E. W. Scripps School of Journalism, the curriculum blends a strong liberal arts foundation and professional skills courses.

The Strategic Communication track covers the advertising and public relations fields. Students in this track learn how to communicate messages on behalf of clients. The curriculum offers learning flexibility and many opportunities to gain skills working in a variety of media platforms to more broadly prepare for the changing industry.

Foundation courses for the Strategic Communication major provide students with a survey of the strategic communication discipline. They also introduce students to communication theory, research and writing that will be required in the remainder of the program. Students can select elective courses that focus on advertising or public relations or that address other media topics and skills.

New technology is an important element within any journalism career. The E. W. Scripps School of Journalism is equipped with state-of-the-art technology and provides courses and practical experience to aid students in developing the skills required to adapt to the new age of journalism.

Career Opportunities

Our graduates work in advertising and public relations agencies, corporations, non-profits, government agencies, and with media outlets in Ohio and throughout the nation. Their titles might be Public Relations Director, Strategic Communications Manager, Social Media Manager, Public Relations and Events Coordinator, Account Executive, Creative Director, Advertising Sales Director, Sales Promotions Coordinator, and many more.

The School of Journalism lists job and internship opportunities on its website. The Scripps College of Communication office also provides students with information about jobs and internships.


Special Features

Students in the Strategic Communication track must complete an internship prior to
graduation. Students also work with real-world clients in the major's capstone course.

Students with strong advertising interests can develop their professional skills by working on Ad Club projects and competitions and by working on campus publications.

Students with strong public relations interests gain professional practice through work with the award-winning student-run public relations agency ImPRessions and membership in the Public Relations Student Society of America.Students can also be involved with the Association for Women in Communications, the Black Student Communication Caucus and Students for Global Media and Diversity. Interaction and networking with professionals is provided through membership in these organizations.

There are many other local opportunities where students can gain hands-on
experience:ACRN, the Athena, the Athens Messenger, The Athens News, Backdrop magazine, the Ohio Journalist, The Post, the Sales Centre, Southeast Ohio magazine,, Thread magazine, and the WOUB Center for Public Media. The mix of courses and extracurricular activities prepares well-rounded strategic communication practitioners.

The E.W. Scripps School of Journalism and Ohio University offer incoming freshmen a
wide variety of learning communities, each with its own set of specialized offerings.

The Scripps College of Communication Residential Learning Community is unique because communication students take their first-quarter classes together as well as live in the same residence hall. As a program accredited by the Accrediting Council on Education in Journalism and Mass Communication, we keep the size of skills courses at a student-teacher ratio that optimizes learning conditions for students. Accreditation ensures the quality of our faculty and facilities, as well as curriculum.

Our Faculty

The Journalism School's faculty have the ideal blend of professional journalism
experience and advanced degrees. We are committed educators, with strong
classroom skills. We are also scholars, adding knowledge to the broad field of journalism. And we value advising, matching every journalism student with a faculty member for regular discussions of coursework and professional opportunities. T
o view a complete list of our faculty, please click here


The E.W. Scripps School of Journalism is one of Ohio University's signature programs, ranking among the top journalism schools in the United States. The JSchool offers two undergraduate sequences:

-News & Information (encompassing broadcast news, magazine journalism, news writing and editing, and online journalism)

-Strategic Communication (encompassing advertising and public relations)

In addition, undergraduates may develop an approved program of study under the School's Carr Van Anda degree option. The Journalism School also offers masters and doctoral degree programs.

Scripps College of Communication

The Ohio University Scripps College of Communication is a leader in communication education—and it is the pride of Ohio University. Generally regarded as one of the top five programs in the nation, Scripps prepares students to be effective and responsible communicators in a global society and advances the field through creative activity and research on communication concepts, issues and problems.

Since its founding 40 years ago, Scripps has grown from just two schools – communication and journalism – to five schools offering more than 40 nationally acclaimed programs. These range from the very technical in the J. Warren McClure School of Information and Telecommunication Systems to the deeply theoretical in the School of Communication Studies – and everything in between in the E.W. Scripps School of Journalism, and the Schools of Media Arts and Studies and Visual Communication. In May 2006, the University received a commitment of $15 million from the Scripps Howard Foundation and the college was named in its honor.

Scripps also houses the WOUB Center for Public Media, which operates five public radio stations, two public television stations and one cable television station serving more than 60 counties. Through the center’s Student Development Program, more than 250 of the college’s students gain hands-on radio and television experience by assisting with the stations’ day-to-day operations.

Scripps has been recognized as “one of Ohio University’s most distinguished programs” by the Guide to 101 of the Best Values in America’s Colleges and Universities.

In the fall of 2010, Scripps was named a Center of Excellence in the state of Ohio.
Scripps alumni number 26,000 worldwide and are some of the most recognizable names, successful leaders and notable contributors in the field of communication.

Ohio University

Established in 1804, Ohio University is the oldest public institution of higher learning in the state of Ohio and the first in the Northwest Territory. Admission to Ohio University is granted to the best-qualified applicants as determined by a selective admission policy.