Athens, OH 45701
120 Chubb Hall
1 Ohio University
Athens, OH 45710
Marketing is the lifeline of an organization, where business and customers meet. Marketing professionals are accountable for creating, communicating, and delivering products and services that have value not only for customers but also for general society.
The very best marketing minds are driven by data, a desire to understand the customer and their needs. In fact, according to a 2004 CEO Study, marketing is among the top three most commonly held functions in S&P 500 CEOs. That’s because marketing professionals have an analytical foundation, but can use that data to think creatively and solve customer problems. If you’re looking for a degree that gives you an understanding of the analytical, technological, and creative aspects of business, look no further.
Careers in marketing vary greatly. You might be in a very creative area, or you might choose professional sales, or even logistics and supply chain. The marketing discipline is where creativity meets research.
Today’s business environment is dynamic. The advent of social media, digital marketing, and the explosion of mediums where customers can be reached, make it more important than ever that students understand the analytical, technological, and creative aspects of business. From the psychology of consumer decision-making to marketing in a digital world, Ohio University’s College of Business covers an array of topics that help you get ready for the workforce.
Learn more about our marketing faculty here.
Interim Chair, Associate Professor of Marketing
The OHIO College of Business provides a unique combination of classroom learning and real-world experiences that give you an advantage. You are able to develop to your true potential and become a better business leader— the kind of effective decision-maker who is sought after in all sectors of business. When you leave the OHIO College of Business, you will be ready for the workforce. Beyond that, you’ll be poised to become one of the next generation of leaders, professionals, and academic business scholars. We summarize our approach in three words: learn, apply, transform.
Learn about yourself and your world through personalized coaching and mentoring. With a foundation of courses, outstanding teacher scholars and executives in residence, and ongoing development, the OHIO College of Business will help you set and achieve your personal and professional goals.
Apply your knowledge through real-world experiences. Translate concepts from the classroom into real situations so you leave with practical experience in leadership, time management, teamwork, problem solving, and critical thinking. You’ll develop the skills you need for the rest of your life through our unique Business Cluster, student organizations like SOX Fellows, and the Global Consulting Program.
Transform into one of the most sought after college graduates, poised for professional success. Employers are seeking students with leadership potential. The College of Business will provide you the broad knowledge that prepares you to be successful throughout your career, from your first job to the day of your retirement.
Established in 1804, Ohio University is the oldest public institution of higher learning in the state of Ohio and the first in the Northwest Territory. Admission to Ohio University is granted to the best-qualified applicants as determined by a selective admission policy.