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August 21, 2017 : Electronic media major has eye on multiple career opportunities

by Meghan Morris

rashanRashaan Holloway, a senior studying electronic media and multi-media management at Ohio University Lancaster chose his major to gain knowledge and experience in several multimedia fields and ultimately find employment in a career in advertising or film production.


“Part of what helped my decision to study this field is my understanding that careers involving electronic media are rapidly growing and expanding due to the rise of social media, society’s round-the-clock attachment to their phones and electronic devices, and the overall need for people who understand the business aspect of the digital world,” he said.


Public relations is a growing field for media majors. Many businesses need employees to bring creativity to their social media and advertising messaging.


“I decided to choose a degree in the electronic media field due to my love and passion for film and wanting to become a filmmaker,” Rashaan Holloway, a senior studying multi-media management, said. “I know that the visual medium and imagery are very powerful sources to both educate and entertain the masses. I want to become a key influencer of what people see and learn through media outlets and hopefully help make it more diverse, progressive and cultural.”


Courses have students working with audio recording and mixing, video production, editing and web design.


“The further you go into the electronic media courses, the more and more the classwork becomes independent from your professors,” Holloway said. “Many times we work with other people but we are the ones calling the shots and selecting who we want to work with. It’s always an exciting, challenging and rewarding process.”


Lower-level media classes require students to plan project pitches with the option to not execute them. Media Sales and Advertising allows them to create proposals for different media platforms. Students could work with local businesses to make their ideas come to life.


Two 2000-level courses give students the opportunity to work on several video productions that slowly incorporate different elements of filmmaking. Intro to Video Production includes work on a silent film short and two other works with sound.


Advanced Video Production outlines four different topical media projects: Campus Story, Person at Work, Mood Piece and Mini-Drama. These productions grow more complex from a public relations video meant to advertise the university to a feature-film style video complete with characters and a plot.


Holloway said he’s working on a 1940’s detective noir short with fellow electronic media students, friends and family. They will submit it to a few local film festivals in the fall. He has had plenty of project opportunities including a potential commercial to promote a local barbershop. OUL Theatre plays and Columbus filmmakers have helped Holloway keep his acting skills sharp.


“My ultimate goal is to become a filmmaker in Hollywood whether it be producing, directing, acting or writing,” he said. “But if my sanity doesn’t allow for Hollywood politics, then I’d love to become an Advertising Executive for either national or local brands or businesses.”


The electronic media degree can be completed with two years of full-time study at OUL. Electronic media students can further their education at OUL with a bachelor’s in technical or applied studies or communication studies or easily transition to the Ohio University Athens campus to complete their bachelor’s degree.