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March 26, 2018 : Ohio University Lancaster | Pickerington receives four national marketing awards

 

Ohio University Lancaster | Pickerington has been announced as the winner of a silver, two bronze awards and an award of merit in the 33rd Annual Educational Advertising Awards, sponsored by Higher Education Marketing Report.

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“This year, over 2,250 entries were received from over one-thousand colleges and universities from all fifty states and several foreign countries,” Andy Ellinger, communications and marketing manager and adjunct professor of journalism for Ohio University Lancaster | Pickerington said. “So it is really rewarding when a one-person department like ours with limited resources gets recognized.”

 

The award of merit for outdoor was given to Ohio University Lancaster | Pickerington’s “Who wants to be a Bobcat?” series of billboards while the campus received a silver award for its newspaper advertisement, as well as bronze in the poster and television categories for its “Welcome Home” campaign. The “Welcome Home” campaign emphasized the benefits of Ohio University Lancaster’s smaller campus, affordable tuition, academics and access to excellence.

 

“I am particularly proud of the television award because our actors were Ohio University student volunteers and we shot both :30 spots, a :15 and all the b-roll  in just under 4 hours,” said Ellinger, “the spot really captures the unique selling points of the Lancaster campus.”

 

 

 

The Educational Advertising Awards is the largest, oldest and most respected educational advertising awards competition in the country. Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report. Higher Education Marketing Report has been the nation’s leading marketing publication for higher education marketing professionals, for thirty-three years; read by thousands of higher education marketing professionals.