501 Marketing Principles (4)
Emphasis on practices and problems of marketing manager and
environment in which he or she operates, supplemented with business
cases.
Staff; W; Y.
504 Management of Distribution (4)
Problems encountered by manufacturer in establishing and maintaining
effective distribution system, concentrating on channel design and
strategies.
Staff; W; Y.
520 Services Marketing (4)
Prereq: 501. Reflects the increasing proportion of GNP taken up by
the service sector. Included are the recreation industry, government
agencies, financial institutions, professional services, and
industries which do not sell physical goods as their main offering to
the public. Consists of lecture, case analysis, and outside
assignments. Students analyze materials and write short reports.
Staff; D.
525 Industrial Marketing (4)
Investigation and analysis of problems involved in marketing of
industrial products.
Staff; D.
541 International Marketing (4)
Marketing problems, opportunities, and organization of multinational
firms to serve overseas markets. Government aids and impediments, and
a comparison of markets and marketing techniques in U.S. and foreign
countries.
Staff; Sp; Y.
544 Consumer Behavior (4)
Individual, social, and cultural influences that affect consumer
behavior. Consideration of explanatory and predictive models.
Staff; F, W, Sp; Y.
546 Sales Forecasting (4)
Forecasting techniques and methodologies applied to estimation of
future environments in which business and marketing managers will
have to operate.
Staff; Sp; D.
550 Management of Promotion (4)
Problem-solving course leading to development and management of
firm's promotional mix with emphasis on use of mass media and on
stimulation of reseller's cooperation.
Staff; W; Y.
558 Sales Management (4)
Principles and practices in planning, organizing, and controlling
sales force. Selection, training, compensating, supervising, and
stimulating salesmen. Analysis of sales potentials and costs.
Staff; W; A.
560 Marketing for Nonprofit Organizations (4)
Prereq: 501. Applies basic marketing principles to organizations
which have objectives other than profit. Topics include orienting
products and services to clients; identifying internal and external
publics, motivating them, and building communication flows with them;
and applying marketing research and segmentation analysis.
Staff; D.
561 Social Issues of Marketing (4)
Designed to increase awareness of future marketing managers of
contemporary social issues and legal requirements of marketplace.
Areas include social critics, past and present, and their criticisms,
including excessive promotion, unsafe and unnecessary products, high
prices, and possible societal and governmental response to these
criticisms.
Staff; A.
562 Product Development (4)
Examination of new product development activities to identify
significant factors to be studied and decisions required in
researching, manufacturing, and marketing new products.
579 Marketing Research (4)
Techniques involved in collection, tabulation, and analysis of
marketing information.
Staff; F; Y.
580 Mathematical Models of Marketing Analysis (4)
Quantitative techniques that can be used in analysis of marketing
problems and application of these methods to problem situations.
Staff; W; Y.
585 Advanced Marketing Research (4)
Prereq: 579. Continuation of marketing research with emphasis on
topics not covered in 579. Examples of topics which might be covered:
statistical procedures and their marketing applications; brand
positioning and market segmentation using marketing research
techniques; and managerial cases which use marketing research as a
focus.
Staff; D.
635 Managing and Developing New Products (4)
Prereq: Phase II M.B.A. student; phase I completed. Focus on
nurturing innovation, introducing new products, strategic planning
for new products, and managing the entrepreneurial firm.
Staff; D, Sp; Y.
641 International Marketing (4)
Prereq: M.B.A. student; phase I completed. Not open to students who
have taken MKT 541. Students develop skills to make marketing
decisions in a global context, such as finding new markets,
customizing products for the demands of new markets, discovering
which products are wanted by world customers, learning how to reach
them, determining appropriate pricing strategies and distribution
channels.
Staff; D.
645 Seminar in Consumer Behavior (4)
Behavioral science research as it applies to marketing process.
Staff; D.
663 Marketing Strategy (4)
Prereq: M.B.A. student; phase I completed. Analysis of preparation
and organization of overall marketing plans, and elements of
marketing mix. Also developed are merchandising analyses, objectives,
and strategies that take into consideration the ever-changing
consumer, trade, and legal environment, as well as firm's costs.
Staff; W.
690 Research (1-4)
Methodology, data analysis, and preparation of research findings.
Staff.
691 Seminar (1-5)
Selected topics of current interest in marketing area.
Staff; D.
693 Readings (1-5)
Readings on topics selected in consultation with faculty member.
Staff; F, W, Sp, Su; Y.
697 Independent Research (1-5)
Research under direction of faculty member.
Staff; F, W, Sp, Su; Y.
698 Internship (1-5)
Staff; F; Y.
University Publications and the Computer Services Center revised this file (http://www.ohiou.edu/~gcat/95-97/areas/busn/mkt.html) April 13, 1998.
Please e-mail comments or suggestions to "gcat@www.ohiou.edu."