Mark Deuze, Indiana University
The 21st century has been called the ‘Participation Age’ with regards to the various ways people across the globe use and make media. Scholars and industry observers alike signal a shift away from the mass media model (typified by terms as broadcast, top- down, show-and-tell, b2c, downstream, one-way) towards a culturally converged model (coined as bottom-up, collaborative, participatory, p2p and c2b, upstream, interactive, multiple-way). This presentation analyzes the implications of the participation age for (online and offline) journalism.
Mark Deuze (1969) is assistant professor at Indiana University’s Department of Telecommunications, and is consultant to the Journalism and New Media program at Leiden University, The Netherlands. Mark received his PhD in the Social Sciences at the University of Amsterdam, The Netherlands. His work focuses on the relationships between media production, technology and society, and has appeared in print in a number of Dutch and English books and journals (including Journalism Quarterly, Journalism Studies and New Media & Society). At the moment, he is working on a new book titled ‘Liquid Media Work’, on the changing nature of media work in the context of cultural and technological convergence. Mark maintains a weblog on journalism, new media, and culture at http://deuze.blogspot.com. E-mail: email@example.com.