Enrollment Initiatives

Enrollment Initiatives (EI) serves existing and emerging Ohio University populations through a student-centered approach that prioritizes student needs throughout the recruitment funnel and successful student outcomes.

The team is responsible for the design, implementation and oversight of strategic initiatives, processes and services that elevate Ohio University’s competitive position and directly advance its long-term recruitment, admission, yield, retention and student success objectives. These strategies currently include oversight of institutional transfer credit management, policy and practices, articulation services, dual enrollment programs, College Credit Plus, Ohio residency for tuition purposes and other related state initiatives.

The EI team collaborates closely with Undergraduate Admissions, OHIO Online Enrollment, Office of the Executive Vice President and Provost and other key University partners to ensure strategic alignment of current and new initiatives with University goals.


Rob Callahan, Senior Director, Enrollment Initiatives
callahar@ohio.edu, 740.593.2576

Transfer Credit & Articulation, Residency

Jessica Holliday, Senior Associate Director for Transfer Credit and Articulation Management
hollidaj@ohio.edu, 740.597.1438

Diana Marvel, Assistant Director for Transfer Credit Evaluation
marvel@ohio.edu, 740.597.7921

Dual Enrollment/College Credit Plus

Heather Martin, Assistant Director for Dual Enrollment Programs
martinh2@ohio.edu, 740.597.1445