Communications & Marketing
The Patton College Communication and Marketing Office produces the Athenaeum alumni magazine, the Annual Report, and the Educator online newsletter.
In addition, the office plays a role in college-wide marketing, including advertising placement and maintenance of the college's graphic identity. The following lists provide a more complete description of the communication and design office's responsibilities and services:
- Maintains standards for The Patton College’s visual identity—the appropriate use of college logos—and the digital files of the various logos and marks
- Works with other University offices, including UCM, the President’s Office, and Advancement, to promote the College through external and internal media
- Produces Athenaeum alumni magazine—writes features, gathers news and photos, edits, does design and layout, arranges for printing
- Produces the College’s Annual Report—writes features, gathers news and photos, edits, does design and layout, arranges for printing
- Produces the Educator—writes features, gathers photos, publishes online
- Produces print publications for College clients—gathers copy and photos, edits copy, does design and layout, arranges for printing
- Produces videos for College clients—advises on length and structure, works with clients on script and interview scheduling, tapes interviews, gathers photos, edits footage, and finalizes video
- Provides artwork and copy for College advertising
- Maintains files—digital artwork, physical files of actual pieces, and spreadsheet files of key data—of completed print projects
- Writes articles and press releases on noteworthy College events and achievements
- Schedules photography of College events, faculty headshots, students, and classes as needed, and maintains photography database
- Produces e-board announcements
Procedures & Forms
Contact Information
Kim Barlag
Director,
Communication and Design Management
The Patton College of Education
McCracken Hall 102P
(740) 593-9586
barlagk@ohio.edu