Jan 23, 2014
From staff reports
Ohio University faculty and researchers received significantly more media attention in 2013 compared to the year before, according to a recently released annual report by University Communications and Marketing.
The report is divided into two sections, one measuring internal communications reach and the other measuring external communications media placements and prominence. OHIO’s primary internal communications vehicles, Compass and Compass Points, are proven to be valuable resources to the University community, as evidenced by consistent click and open rates.
A pie chart within the internal communications report also displays the share of voice by college, with the College of Arts and Sciences (CAS) and regional higher education (RHE) campuses each providing a little more than a quarter of the stories on the Compass website. Top stories featured on Compass include coverage of the 2013 Homecoming activities, as well as 2013 Convocation and Commencement events.
The document also tabulates several measures of presence in media: total media placements, impressions, share of voice, faculty members in the news, social media followers and top stories featuring OHIO. Placements of OHIO faculty in the media jumped by 39 percent over last year’s data, resulting in 1,605 placements. More faculty members were featured in the media as well, with 101 faculty members gaining exposure in 2013, compared to 79 in 2012.
Some of the top stories featuring Ohio University include the University’s fall semester Campus Conversation event, OHIO bird evolution expert Larry Witmer’s feedback on a recent fossil discovery and the continued success of the Students Teaching About Racism in Society (STARS) campaign “We are a culture, not a costume.”
"Earned media coverage that spotlights the work of Ohio University faculty, staff and students is important to show the world the many accomplishments being made at OHIO,” Renea Morris, executive director of University Communications and Marketing (UCM), said. “UCM works to promote these stories to strategically position the OHIO brand.”
The report offers a detailed breakdown of the top stories, as well as hyperlinks to the external sources that featured those topics. In all, Ohio University’s media presence grew by six percent, with 11,986 placements. Of the total coverage, 84 percent of the stories were positive or balanced.
Additional gains were made in the University’s social media accounts on Facebook, Twitter and YouTube. Most notably, the University’s YouTube account had 22,701 more views this year and the Twitter handle @OhioU picking up 8,751 additional followers in 2013. Facebook statistics show an increase of 4,704 fans as well.
OHIO commanded the third largest share of voice in the percentage of media placements compared to competitors in Ohio. Only Ohio State University and University of Cincinnati had greater shares in the ranking of eight institutions.
The report is available for download in a PDF format. To provide UCM with feedback regarding the 2013 report, please visit: https://www.surveymonkey.com/s/2013CommunicationReport and take the short, five question survey.