Photo courtesy of: University Communications and MarketingRenea Morris
Ohio University Communications and Marketing (UCM) has released its quarterly dashboard, which highlights achievement metrics, projects and initiatives completed during the last quarter. The dashboard provides a sampling of recent progress in UCM’s ongoing mission to raise the national profile of the University, its programs and the OHIO brand.
Successes from the last quarter include:
- Growth in engagement on the University’s official Twitter, Instagram, and YouTube platforms – measured by metrics including “likes” and views” – by 39, 24, and 21 percent respectively
- The launch of a new video feature on OHIO’s front door, which helped increase page views by 12 percent and unique visitors by 6 percent from the previous quarter
- The overall tone of OHIO’s news coverage was optimistic, as 87 percent of stories about the University were rated positive or balanced
- Prominent media placements in outlets including outlets including The New York Times, University Business and Psychology Today covering topics including efforts to help first-generation students and international students
The dashboard also features the latest installment of UCM’s “Profiles in Faculty Achievement” video series, chronicling the work of Roger Braun, director of percussion studies in the College of Fine Arts’ School of Music.
“Just as some individuals take advantage of the dawning of a new year to review the one before it, UCM will use this quarter’s dashboard to reflect on our work, celebrate our successes and identify opportunities to improve,” said Chief Marketing Officer Renea Morris. “I am proud of the work our team accomplished over the last three months and look forward to continuing to track our work using the dashboard tool in 2018 and beyond.”