Fashion Associates

Fashion Associates, an organization for students hoping to pursue a career in fashion, has more than 50 members

Photo courtesy of: Patton College of Education

Fashion Show

The Leading Tones opened the show with several a cappella renditions of popular songs

Photo courtesy of: The Patton College of Education

Fashion Associates

The annual Mom’s Weekend Fashion Show had an Alice in Wonderland theme this year, and took a full semester to plan

Photo courtesy of: Patton College of Education

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Fashion Associates host seventh annual Moms Weekend Fashion Show

The annual Moms Weekend Fashion Show, which was held at Baker University Center Theatre, showcased the latest fashion trends, and several moms – and one grandma – modeled in the show, along with various students.

Hosted by Fashion Associates, a Patton College student organization, the show also featured a new Patton College of Education clothing line available at the Bobcat Store.

“This year’s Fashion Associates’ Fashion Show incorporated the traditional representation of local Athens retailers with a whimsical Alice and Wonderland theme,” said Lisa Williams, Retail Merchandising and Fashion Product Development instructor and program coordinator. “You could see all the creativity and hard work these students put into the show from the decorations to the apparel styling on the runway. Their promotion of this traditional Moms Weekend Fashion Show was apparent in the increased attendance from years past.”

Fashion Associates is an organization for students hoping to pursue a career in fashion. It has more than 50 members and fosters development through fundraisers and philanthropy, hosting several big events throughout the year. In the fall, for example, the group sponsors a networking trip that gives members a behind-the-scenes look at local businesses.

“This club offers an easy way to make lifelong friends because of the common interest between members,” said junior Baileigh La Rue, fashion show co-coordinator. “We create networking opportunities for members and host events based around fashion. We have RFPD majors and minors, and students who are neither. They joined because fashion is a passion of theirs.”

With two coordinators and eight committees, the Fashion Show requires a great deal of planning and goes beyond mere modeling. It includes a performance by The Leading Tones, Ohio University’s all-male a cappella group, and the Fashion Associates Internship Scholarship is awarded. Recipients are selected based on GPA, leadership in the organization, and internship and career plans.

Kendall Camarata received this year’s scholarship, which is supported with funds raised by Fashion Associates and contributions from others.

“We had several members apply for the scholarship, and there is a board created to pick the winner,” said Lindsey Gould, fashion show co-coordinator. “Kendall was picked by the board because of her excellence as a student and a member of Fashion Associates.”

Several area clothing stores lend clothing for the show. Participating stores included The Other Place, Maurice’s, Cato, Fig Leaf, 10 West Clothing, Uptown Dog, College Bookstore, Athens Underground, Goody’s, and LeiMarie Limited.

Thus, the Fashion Show is truly a community event.

“It takes a full semester to plan from beginning to end,” said Gould. “We start a little bit at the end of fall semester, and we go full force when we get back from winter break for spring semester. We meet once a week all together to talk about everything that is getting done thus far in the different committees and to figure out the simplest way to prepare for the show.”

The Fashion Show has become a fixture of Mom’s Weekend and has grown in popularity each year. Gould, La Rue, and their fellow club members hope that trend continues well into the future.

“We want to try to get as many guests as we can to attend the event,” said Gould. “The goal of the show is to make it better and better every year.”