Heather Holden Leddy, BSC ’03

Photo courtesy of: Holden Leddy


CNBC now casting in Cleveland for new business show

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Alumna returns to Ohio to cast new CNBC Show

For those who grew up with Heather Holden Leddy, they register no surprise that she ended up with her chosen career path.

“When I was a little girl, my cousins had a video camera and I would come over to record silly little movies and skits,” said Holden Leddy. “I’ve always kind of loved production.”

Holden Leddy has come a long way from her amateur production days.  She is now a supervising casting director and producer for major network shows including “The Apprentice” and “Shark Tank.” For her current project, the Norwood, Ohio, native returns to her home state to bring Cleveland entrepreneurs into the spotlight for a new CNBC show.

“I’m really excited because I’ve worked on a ton of big business shows, but none have been centered in Ohio,” she said. “We have seen how everyone in the area is willing to help each other, as well as help us find the best people for our show by spreading the word for me.”

Holden Leddy earned her bachelor’s degree in video communications from the School of Telecommunications (now the School of Media Arts and Studies) in 2003. While she always knew what career she wanted to pursue, Holden Leddy found guidance in former Professor and Associate Director of the School of Telecommunications Joseph Richie.

“Joe was more than just my academic advisor. I could always rely on him to offer career advice and help me decide what kind of direction I wanted to go in.”

After completing her undergraduate studies, Holden Leddy moved to Los Angeles to work in the TV industry as a production assistant for “The Apprentice.” Wanting to test her interests, she dipped her toes into game shows and scripted TV, including “1 vs. 100” and “Las Vegas.” Ultimately, Holden Leddy realized she had diverted from the direction she wanted her career to take.

“I always thought I would go in the scripted direction,” explained Holden Leddy. “When ‘Celebrity Apprentice’ called and gave me an opportunity to work in New York for a while, I switched gears and went back to reality TV.”

Upon her return to reality TV, Holden Leddy found her niche in casting. “This is the thing that I like the most,” expressed Holden Leddy. “I get to meet people from all over the country, interview them and get to know them a little better. It’s a lot of fun.”

As she continues casting primarily business reality shows, Holden Leddy has learned  “ideas are a dime a dozen. Lots of people have great ideas, but it’s all about how you execute them.”

To learn more about the new CNBC show, visit Cleveland Project Casting on Facebook and Twitter.  To be considered for the show, email ClevelandProjectCasting@gmail.com.  

Cleveland Casting

CNBC and a major Cleveland celebrity are teaming up to provide entrepreneurs an opportunity to take their businesses to the next level. 

With the help of OHIO alumna and Supervising Casting Producer Heather Holden Leddy, CNBC has opened casting for a new business show targeted at business owners in Cleveland and surrounding areas. Applicants will have the chance to gain mentorship and funding from a lineup of trusted business investors.

“We’re looking for small businesses that might need a financial boost,” said Holden Leddy. “Something that is unique, stands out, and is going to be the next big thing.”

Having experience working on several business reality shows, Holden Leddy believes Cleveland is the perfect location for her current project. “Cleveland is such a hotspot right now because there is a huge entrepreneurial spirit in the city,” explained Holden Leddy. “We’re finding that out as we reach out to small business owners and the community."