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Sunday, Aug 25, 2019

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CCN Expo educates, celebrates OHIO’s communication, marketing specialists (PHOTOS)

Annual event debuts Ohio University Communication Awards


Communication and marketing specialists from throughout the Ohio University community were treated to an afternoon filled with education, socialization and commendations for colleagues whose efforts to champion OHIO, its people and its programs have risen above their day-to-day responsibilities.

Ohio University Communications and Marketing (UCM) hosted its second annual Campus Communicator Network (CCN) Expo on Wednesday, May 11, in Nelson Commons. Nearly 90 individuals, including members of the CCN and vendors, participated in the event, which is designed to allow CCN members to network and connect while familiarizing themselves with products, preferred vendors and resources.

Diana McGrew, assistant director of strategic sourcing and operations for Procurement Services, and Richie Dillinger, interim contract coordinator for Procurement Services, staff the office’s table at the CCN Expo.

Diana McGrew, assistant director of strategic sourcing and operations for Procurement Services, and Richie Dillinger, interim contract coordinator for Procurement Services, staff the office’s table at the CCN Expo. In addition to dishing out advice on navigating the University’s purchasing process, Procurement Services staff offered attendees customized fortune cookies that provided helpful purchasing tips and promoted the office’s various services. 

This year’s CCN Expo was devoted to resources and partners available within the OHIO community. Among the vendors were Event Services, Printing Services, Procurement Services, Partners Riley, Qualtrics and the various service areas within UCM. One table at the event featured representatives from the Office of Student Financial Aid and the Scripps College of Communication who were available to discuss student employment and mentoring opportunities. In addition, representatives from OHIO’s Office for Equal Opportunity and Accessibility, the LGBT Center and the Office of Global Affairs and International Studies shared with attendees information on making communication efforts more inclusive.

Mark Riley, Sean O’Malley and Lori Bauer take advantage of one of the “Conversation Areas” at this year’s CCN Expo.

(From left) Mark Riley, a technical support analyst in the College of Health Sciences and Professions; Sean O’Malley, IT communications manager in the Office of Information Technology; and Lori Bauer, director of communication for the College of Arts and Sciences, take advantage of one of the “Conversation Areas” at this year’s CCN Expo. Each vendor area included a table for displays, literature and giveaways and a separate table designated as a “Conversation Area” for more in-depth discussions.

The highlight of this year’s expo was the debut of the Ohio University Communication Awards, honoring members of the CCN for their communication, marketing and branding achievements. 

“We really want to take the time to recognize some of the great communication and marketing folks who have done some things that are just a little bit above and beyond,” Chief Marketing Officer Renea Morris said in introducing the six awards that were presented.

Three awards were given for Excellence in Internal Communication to individuals and offices who generated some of the most widely read articles on Compass, OHIO’s official source for news and information, during 2015. 

The award for Excellence in Internal Communication in the news category was presented to OHIO’s Tobacco-Free Task Force for the article, “Tobacco-free policy begins Aug. 1.” Published on July 30, 2015, the article generated 3,208 pageviews and educated readers on not only the policy but the process and people who developed it. Ohio University Ombudsperson Judy Piercy, who helped spearhead the Tobacco-Free Initiative, accepted the award on behalf of the Tobacco-Free Task Force.

Stephanie Elmore, special assistant to Chief Marketing Officer Renea Morris, presents the award for Excellence in Internal Communication in the news category to University Ombudsperson Judy Piercy.

Stephanie Elmore, special assistant to Chief Marketing Officer Renea Morris, presents the award for Excellence in Internal Communication in the news category to University Ombudsperson Judy Piercy. Each awardee was presented a framed certificate and a glass trophy etched with the Ohio University Communication Award logo.

“When you have a campaign that took three years to develop, it is really worthwhile to know that it, the Tobacco-Free Initiative, was recognized,” Piercy said. “I appreciated UCM’s help in making sure that we were doing it the right way and making sure that we got the right message out. I can’t wait to take this award back and let the Tobacco-Free Task Force know that we had such high readership of that article.”

Taking top honors for Excellence in Internal Communication in the feature category was OHIO’s Office of Global Affairs and International Studies. The office’s April 14, 2015, “Sakura lighting underway on Athens Campus” article garnered 1,355 pageviews and highlighted the annual lighting of the cherry blossom trees on the Athens Campus. Nick Claussen, assistant to the vice provost for global affairs, accepted the award on behalf his office.

Nick Claussen, assistant to the vice provost for global affairs, accepts the award for Excellence in Internal Communication in the feature category on behalf of OHIO’s Office of Global Affairs and International Studies.

Nick Claussen, assistant to the vice provost for global affairs, accepts the award for Excellence in Internal Communication in the feature category on behalf of OHIO’s Office of Global Affairs and International Studies.

“Writing the article was really a collaborative effort in our Office of Global Affairs. I was just part of it, and I’m really happy to represent our office and to be here to accept the award,” Claussen said. “It’s nice to be recognized. There are so many great things being done on campus in communications, and we’re just happy to be among the many great communicators here.”

The top prize for Excellence in Internal Communication in the regional category was awarded to Christine Shaw, marketing and public information officer at OHIO’s Zanesville Campus. Published on Dec. 11, 2015, Shaw’s article “From wreck to recovery: A story of determination to graduation” generated 1,063 pageviews and highlighted not only one student’s success story, but also the supportive nature of the Bobcat family.

Christine Shaw, marketing and public information officer at OHIO’s Zanesville Campus, poses for a photo after accepting the award for Excellence in Internal Communication in the regional category.

Christine Shaw, marketing and public information officer at OHIO’s Zanesville Campus, poses for a photo after accepting the award for Excellence in Internal Communication in the regional category.

“I love telling our students’ stories. That’s why I enjoy what I do,” said Shaw who noted that watching the students grow personally and professionally through involvement in campus activities and employment is rewarding. “By telling their stories I get to know them,” she explained. “When they graduate, they still stay in touch. It’s like being a proud parent to hear about their achievements even after they graduate.”

Another two Ohio University Communication Awards were presented for Excellence in Marketing and Branding. These awards were bestowed based upon nominations from members of the CCN and UCM staff.

The award for Excellence in Marketing and Branding in the campaign category was presented to Tasha Gardone, marketing and design specialist in the Office of the Vice President for Student Affairs. In the fall of 2015, Gardone led a week-long #BobcatsOfAthens social media campaign launched in alignment with the Homecoming theme “Same Bricks, Different Stories.” The campaign yielded 41,821 impressions and 1,181 engagements on Facebook alone. 

Tasha Gardone, marketing and design specialist in the Office of the Vice President for Student Affairs, accepts the award for Excellence in Marketing and Branding in the campaign category.

Tasha Gardone, marketing and design specialist in the Office of the Vice President for Student Affairs, accepts the award for Excellence in Marketing and Branding in the campaign category.

“I’m so honored to receive this award,” Gardone said. “The campaign wouldn’t have been as successful though without the help of my creative team members. I’m glad other people loved #BobcatsOfAthens as much as we loved putting it together!” 

Taking the top prize for Excellence in Marketing and Branding in the event category was Colleen Carow, senior director of communications for the Russ College of Engineering and Technology. Carow was honored for leading her team in the planning and execution involved in both marketing and branding Ohio University as the host of International Space University’s 2015 Space Studies Program this past summer. The nine-week event brought more than 100 participants from 30 countries to the Athens Campus, and Carow and her team collaborated with stakeholders from within and outside the University to ensure comprehensive and coordinated communication that spotlighted both OHIO and the Russ College.

Colleen Carow, senior director of communications for the Russ College of Engineering and Technology, poses with her colleagues after accepting the award for Excellence in Marketing and Branding in the event category.

Colleen Carow, senior director of communications for the Russ College of Engineering and Technology, poses with her colleagues after accepting the award for Excellence in Marketing and Branding in the event category.

“The recognition of the team is really gratifying for how hard we worked together over such a long period of time to create a vibrant, consistent brand that would portray the excitement of International Space University,” Carow said. “This was a true team effort if there ever were one.”

The final award of the day was presented to a campus communicator selected by her peers for overall excellence in communications and marketing. The 2016 Campus Communicator Network Peer Award was given to Breanne Sisler, associate director for communication in the Office of Undergraduate Admissions. 

Sisler received multiple nominations for the honor with one nominator commending her for working “tirelessly to support and complement existing communication efforts in order to develop a University-wide comprehensive set of recruitment and yield campaigns.” Another nominator noted Sisler’s efforts in working with a broad range of OHIO colleges, schools, departments and academic support units.

Stephanie Elmore, special assistant to Chief Marketing Officer Renea Morris, presents the inaugural Campus Communicator Network Peer Award to Breanne Sisler, associate director for communication in the Office of Undergraduate Admissions.

Stephanie Elmore, special assistant to Chief Marketing Officer Renea Morris, presents the inaugural Campus Communicator Network Peer Award to Breanne Sisler, associate director for communication in the Office of Undergraduate Admissions.

“I’m really humbled by the kind nominations,” Sisler said. “I have a great group of communicators on campus, and I’m fortunate to be part of a great team, not only across campus, but also in Undergraduate Admissions. I couldn’t do what I do without the people in Admissions and across the University.”

The CCN also recognized three campus communicators who demonstrated their commitment to professional development by completing coursework offered through UCM University (UCMU), a series of workshops designed to educate OHIO faculty, staff and students on topics designed to make them more effective communicators. Receiving UCMU Certificates were Jennie Daniels, client services coordinator at UCM, and Brianne Dowler and Elana Harnish, administrative services associates with the Center for International Studies.

Ohio University Chief Marketing Officer Renea Morris awards UCMU Certificate badges to (from left) Jennie Daniels, Brianne Dowler and Elana Harnish.

Ohio University Chief Marketing Officer Renea Morris awards UCMU Certificate badges to (from left) Jennie Daniels, Brianne Dowler and Elana Harnish. Morris also took the opportunity to announce two new UCMU workshops that will be launched in the coming months. Those workshops will educate attendees on communication planning and using OHIO’s Calendar of University Events (CUE). 

“While this is only the second year of the CCN Expo, it is quickly becoming one of our signature events for the year,” said Chief Marketing Officer Renea Morris. “It’s important that we, as OHIO’s communication and marketing team, come together to share best practices, explore innovative ways of engaging our stakeholders, connect with one another and celebrate our collective and individual achievements.”

Brianna Wilson, marketing and communications specialist with OHIO’s College of Business, and Mackenzie O’Dwyer, communications specialist with the College of Business, visit UCM’s integrated services table at the CCN Expo.

Brianna Wilson, marketing and communications specialist with OHIO’s College of Business, and Mackenzie O’Dwyer, communications specialist with the College of Business, visit UCM’s integrated services table at the CCN Expo.