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Programming costs for WOUB can extend to $1.25 million a year. Support from faculty and staff members keep programming costs down, the broadcasting quality high, and the radio waves flowing.

Photo courtesy of: UCM

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Faculty and staff support Public Radio and WOUB

Public radio is one of the many invaluable services WOUB Public Media offers to Ohio University, the Athens community, and the region. Those invaluable services, however, have high prices. Programming costs can extend to $1.25 million a year. Support from faculty and staff members keep programming costs down, the broadcasting quality high, and the radio waves flowing.

According to its website, the WOUB Radio Network’s FM broadcast serves portions of three states – Ohio, West Virginia and Kentucky - with five transmitters in Ohio in Athens, Chillicothe, Ironton, Zanesville and Cambridge. The NPR affiliate operates 24 hours a day. WOUB-AM exclusively serves the immediate Athens area with a variety of talk and music programs. Both types of programs can be heard online at woub.org.

Because it reaches such a wide audience and broadcasts diverse programming, faculty donors find tremendous value in giving to WOUB public broadcasting.

“The programming available on WOUB-TV and WOUB-FM is very important to me and my family,” said Eric McFadden, a technical specialist in the Heritage College of Osteopathic Medicine Office of Medical Informatics, during an email interview. “The morning and afternoon NPR news programming on WOUB-FM is a primary source of news for us. The small amount of money we spend to be members of WOUB is a very small price to pay for the quality of programming we receive in exchange.”

Kevin Crist, director and professor of chemical engineering in the Russ College of Engineering and Technology, loves the access to and quality of the news. “I think the local programming with NPR is one of the true places to get nonbiased news,” Crist said. “It does bring that availability of great news.

Nonprofit organizations like WOUB have experienced price hikes and severe funding cuts in the past few years, which make community support imperative. 

Both McFadden and Crist have donated to WOUB for years through payroll deduction.

WOUB receives the most funding through payroll deductions at Ohio University. The University offers the payroll deduction option so OHIO employees may give to the programs of his or her choice. Payroll deduction can fulfill a contribution in one payment, in payment installments, or in a sustaining gift that continues until the employee asks to discontinue the support, according to a previous Compass story.

Gifts to WOUB and other university programs support OHIO’s The Promise Lives Campaign, which surpassed its $480 million goal in April 2014—14 months ahead of the June 30, 2015 deadline. Already having secured more than $478 million, the Campaign continues to raise funds in support of students, faculty members, programs, partnerships, scholarships, and select facilities at Ohio University.

Established in 1945 by OHIO President John C. Baker, The Ohio University Foundation is the fundraising unit responsible for raising, investing and disbursing funds in support of the OHIO educational mission. The Foundation is an institutionally related, non-profit, tax exempt, 501c(3) organization, and is the repository for all private gifts to the University through annual giving programs, capital and special campaigns, and planned or deferred gifts.