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Friday, Aug 23, 2019

Mostly Cloudy, 72 °F

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Renea Morris, Chief Marketing Officer

Featured Stories


Branding OHIO through its principles


In previous columns, highlighting some of the characteristics of good brands and showing examples of effective branding at OHIO have helped to underscore the significance and importance of branding.

Throughout the semester, “OHIO’s Branding Principles,” an eight-part video series produced by University Communications and Marketing (UCM), will introduce the communication and creative professionals on the team (get some background on that crew here) and share some of the principles that guide our work.

 

Through partnerships and collaborations across the University, UCM tells stories that help elevate Ohio University’s brand nationally through communications that inform, engage, and inspire.

This first video emphasizes the responsibility we all have to work together as one community to deliver clear messages while advancing our vision to become the best nation's best transformative learning community.

As representatives of the University and its brand, we are all part of a team that spans every OHIO campus—and includes faculty, staff, students, and nearly 200,000 alumni around the world. While our roles may differ, we are all advocates for OHIO.

Ohio University: one brand and one team.