Renea Morris, Executive Director of University Communications and Marketing
Apr 10, 2014
By Renea Morris
At the beginning of the spring semester, I started talking about a project that began more than a year ago to redesign the front door of Ohio University’s website. With a mission to attract students while elevating the brand, the aim with the redesign is to guide users more intuitively within the site. This strategy is based on meeting the needs of our primary homepage audience – prospective students – that are socially engaged and thrive in active communities.
When someone visits ohio.edu for the first time, it is important for first impressions to be positive, real and lasting. Having a well-planned approach to how content is prioritized and purposed is how the ohio.edu redesign and content strategy groups have focused their efforts.
Many of our current students and alums have shared their love of the beauty of the Athens Campus, telling similar stories about their first visit and choosing OHIO. Though the beauty of campus is an important physical asset, some of the intangibles that students receive once they join the Bobcat family are experienced through the rich, welcoming community, residential life and professors that facilitate transformative learning experiences.
With a focus on place, professors and pride, the new web design will display a feature slideshow prominently on the page. The slideshow will showcase campus beauty and the brand, with an aim to help students answer the question, “Why should I choose Ohio University?”
The photography will be related to the four supporting brand themes – “Love at First Sight,” “Home Away from Home,” Supportive Professors,” and “Bobcat Pride,” – and link to other pages, including video galleries, Compass articles, or related links.
The slideshow will be updated on a rotating weekly basis with special attention paid to University-wide calendar events such as Bobcat Student Orientation, Move-In Weekend, Homecoming, Commencement, and others.
Other content areas on the front door will include University news and events.
The new look will launch in the fall.